SecuredTouch

About SecuredTouch

Founded in 2015 by Yair Finzi and Ran Shulkind, veterans of the Israeli Defense Force's cyber units, SecuredTouch emerged as a specialist in behavioral biometrics for fraud prevention. The company's trajectory culminated in its acquisition by Ping Identity in June 2021, a move intended to integrate SecuredTouch's fraud detection capabilities with Ping's enterprise identity security platform. Prior to the acquisition, co-founder Yair Finzi, who served as the initial CEO and has over 15 years of experience in cybersecurity, transitioned from day-to-day management, a step that preceded the company's successful exit. Co-founder Ran Shulkind remained with the company through the acquisition, taking on a product management role at Ping Identity.

SecuredTouch offers a platform designed to combat fraud in real-time across mobile and web channels for sectors like finance and e-commerce. The business model centers on providing a software solution that helps organizations reduce fraud losses from activities such as account takeovers, bot attacks, and payment fraud, while aiming to maintain a smooth user experience. The company's technology operates by continuously analyzing user behavior to detect anomalies.

The core of SecuredTouch's service is a fraud and risk detection engine that utilizes behavioral biometrics, artificial intelligence, and machine learning. It seamlessly collects and analyzes over 100 parameters, including keyboard typing patterns, scroll velocity, touch pressure, and finger size, to create a unique behavioral profile for each user. This process allows for continuous authentication from login to logout without requiring active user enrollment. The system is designed to provide real-time alerts when it identifies suspicious activities that deviate from a user's established profile, helping to flag malicious bots, emulators, or human-led account takeover attempts before fraudulent transactions occur. Following the acquisition, the solution is available either as a standalone product or integrated within the PingOne Cloud Platform.