S
Secoo
eCommerce & Marketplaces · Dongcheng District, China · Founded 2008 · IPO 2017
Secoo is a one-stop comprehensive luxury products and services platform in China MoreLess
Secoo Holding Limited operates as an integrated upscale products and services platform, primarily targeting consumers in China. The company was established in 2008 by Richard Rixue Li, who identified an opportunity in the burgeoning market for second-hand luxury goods as China's economy grew. Li's background was in the home appliances market before he pivoted to luxury e-commerce, launching the Secoo website in January 2011.
The firm's business model is structured around an online-to-offline (O2O) approach, which combines its e-commerce website (secoo.com) and mobile applications with a network of offline experiential centers. These physical locations in major cities like Beijing and Shanghai, as well as internationally, offer services such as product authentication, maintenance, and a space for VIP events, complementing the online sales channel. Revenue is primarily generated through the online retail of new and pre-owned luxury items, where Secoo purchases goods from manufacturers and sells them on its platform. The company also provides a marketplace for third-party merchants. Its product range is extensive, including handbags, watches, apparel, footwear, jewelry, cosmetics, and lifestyle services.
A key operational focus for Secoo is product authenticity, employing a team of professional appraisers to verify goods and combat counterfeiting, a significant concern in the online luxury market. The platform targets well-educated, middle and high-income professionals in China, with a customer base that has skewed younger over time. The company attracted significant investment, including from IDG Capital, L Catterton, and JD.com, culminating in a NASDAQ IPO in September 2017 that raised approximately $140 million. However, the company has since faced considerable challenges, including mounting customer complaints, declining financial performance, and issues maintaining Nasdaq listing compliance, leading to its delisting in 2024.
Keywords: luxury e-commerce, online retail, Chinese consumer market, O2O model, pre-owned luxury, designer fashion, luxury accessories, product authentication, upscale lifestyle platform, online marketplace, Asian luxury market, brand partnerships, consumer goods, high-end retail, digital commerce, VIP services, cross-border e-commerce, luxury watches, handbags, apparel
Company overview
Secoo company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2008
- Headquarters
- Dongcheng District, China
- Employees
- 263
- Open positions
- None listed
- Dealroom signal
- 36.8
Valuation & funding
Secoo funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| POST IPO EQUITYOther financing | Aug 2022 | $4M | — | HCYK Corporation Management · Shiying Capital (previously Wangjia Capital) | ↗ |
| POST IPO CONVERTIBLEOther financing | Mar 2022 | $175M | — | Great World Lux | ↗ |
| POST IPO EQUITYOther financing | Jun 2020 | $100M | — | Qudian (old Qufenqi) | — |
| POST IPO EQUITYOther financing | Jul 2018 | $175M | — | L Catterton · JD.com | ↗ |
| IPOOther financing | Sep 2017 | $110M | — | Undisclosed | — |
| SERIES EOther financing | Jul 2015 | Ping An Ventures · Ping An Group | — | ||
| SERIES DOther financing | Jul 2014 | China Media Capital · Vangoo Capital · CMC Capital · Crehol China | — | ||
| SERIES COther financing | Aug 2013 | Ventech China · Ventech · IDG Capital · Vangoo Capital | — | ||
| SERIES AOther financing | May 2012 | BDMI · IDG Ventures | — | ||
| EARLY VCOther financing | Jul 2011 | Ventech · IDG Ventures · Ventech China · IDG Capital | — |
Financials
Revenue, earnings and profit over time
Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.
| Year | Revenue | Growth | EBITDA | Margin |
|---|---|---|---|---|
| 2026 | $431M | 0% | −$73M | -17% |
| 2025 | $431M | 0% | −$73M | -17% |
| 2024 | $431M | 0% | −$73M | -17% |
| 2023 | $431M | 0% | −$73M | -17% |
| 2022 | $431M | 0% | −$73M | -17% |
| 2021 | $431M | -48% | −$73M | -17% |
| 2020 | $828M | — | $19M | 2.3% |
Growth signals
Secoo website traffic
Latest recorded traffic for Secoo is 3.6K monthly website visits, down 78.8% over the last three months. Secoo's team declined 1.9% over the past year.
Comparisons
Secoo compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Talent graph
Secoo's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Secoo has talent and traffic
team presence
In the news
Latest news about Secoo
Recent press, funding announcements, and product moves mentioning Secoo — open to read from the original sources.
Market sentiment
What the market is saying about Secoo
An AI-synthesized read of the highest-engagement posts about Secoo on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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