COMPANY PROFILE

Scrunch AI

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AI-driven platform optimizing brand performance by identifying content gaps and misinformation in AI search

Salt Lake City, United StatesFounded 2024Marketing

Valuation $100–500M Latest valuation · 2026

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Scrunch AI

Scrunch AI operates in the digital marketing sector, providing a platform that helps brands optimize their presence in AI-driven search environments. The company serves marketers and businesses looking to enhance their brand visibility and performance by identifying content gaps, misinformation, and outdated data that hinder their success in AI search results. Scrunch AI's business model revolves around offering actionable insights and recommendations, allowing clients to monitor their brand's share of voice and compare it against competitors. By focusing on the AI customer journey, Scrunch AI enables brands to adapt to the evolving landscape where consumers prefer direct answers over traditional search links. The platform generates revenue through customer agreements that govern access to its services, ensuring compliance with applicable laws regarding personal information. Keywords: AI search, brand optimization, content gaps, misinformation, digital marketing, customer journey, brand visibility, actionable insights, share of voice, marketers.

Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2024
Headquarters: Salt Lake City, United States
Employees: 82
Open positions: None listed
Dealroom signal: 92.5/100
Industry: Marketing
Sub-industry: Adtech, Marketing Analytics
Sector: Marketing, Core AI, AI Applications
Technology: Artificial Intelligence, Big Data, Machine Learning
Business model: SaaS
Client focus: b2b
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning Scrunch AI.

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Funding history

3 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Jun 2026	$225M	$225M	Sitecore	↗
SERIES A✓Equity / VC	Jul 2025	$15M	$60M	Mayfield · Homebrew · Decibel Partners	↗

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Growth signals

Scrunch AI website traffic

Latest recorded traffic for Scrunch AI is 32K monthly website visits, up 28% over the last three months. Scrunch AI's team grew 1950% over the past year.

Latest monthly visits32K 3-month web change+28% 1-year team growth+1950%

Monthly website visitsJan 2025–Jul 2026

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Summary metrics are public; monthly history is available with a demoCompare with peers →

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