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Salla

Marketing · Makkah Al Mukarramah, Saudi Arabia · Founded 2016

Salla is an e-commerce platform that allows merchants to create and manage online stores. The company primarily serves the Middle Eastern and North African markets, with a strong focus on Saudi Arabia. Salla's business model is based on a subscription service, where merchants pay a monthly or annual fee to use the platform. The platform provides a range of tools and services to help merchants launch and grow their businesses, including website building, payment gateway integration, inventory management, and marketing tools. Salla's platform is designed to be user-friendly and accessible to merchants of all sizes, from small startups to large enterprises. The company also offers a range of support services to help merchants with any technical or business-related issues they may encounter. Salla has a large and growing customer base in the Middle East and is one of the leading e-commerce platforms in the region. Keywords: e-commerce, online stores, Middle East, Saudi Arabia, subscription service, payment gateway, inventory management, marketing tools, B2B, SaaS

Valuation $1–2.5B
Revenue $50–100M
Headcount 500–1k
Total funding $100–500M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Salla and the history behind them.

Investors

7 investors on Salla's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 4 investors entered at this stage
Raed Ventures
Inspire Ventures
Vision Ventures Capital
Direct Influence
Series A 1 investor entered at this stage
Series B+ 2 investors entered at this stage
Investcorp
Sanabil

Global footprint

Where Salla has talent and traffic

Workforce by country
27 countries with
team presence
🇸🇦 Saudi Arabia67.1%
🇪🇬 Egypt8.1%
🇮🇳 India4.1%
🇦🇪 United Arab Emirates3.7%
🇯🇴 Jordan3.5%
Top 5 of 27 shown
Web traffic by country
1.8M monthly visits
across markets
🇸🇦 Saudi Arabia79.7%
🇦🇪 United Arab Emirates4.5%
🇰🇼 Kuwait2.8%
🇮🇶 Iraq1.9%
🇪🇬 Egypt1.7%
Top 5 markets shown

Talent graph

The shape of Salla's talent

Dealroom maps Salla's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

8 standout operatorsDealroom-flagged across the org
13 AI specialistsincl. 3 core researchers
967 employees mappedperson by person
DimensionScore
AI Talentlive Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock Salla's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Salla

An AI-synthesized read of the highest-engagement posts about Salla on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Salla on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.