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Salla

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A professional store at the lowest costs and without commission on sales

Makkah Al Mukarramah, Saudi ArabiaFounded 2016Marketing
Valuation $1–2.5B Last recorded · 2025
Revenue $50–100M Latest reported FY
Headcount 500–1k Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Salla and the history behind them.

About Salla

Salla is an e-commerce platform that allows merchants to create and manage online stores. The company primarily serves the Middle Eastern and North African markets, with a strong focus on Saudi Arabia. Salla's business model is based on a subscription service, where merchants pay a monthly or annual fee to use the platform. The platform provides a range of tools and services to help merchants launch and grow their businesses, including website building, payment gateway integration, inventory management, and marketing tools.

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Salla's platform is designed to be user-friendly and accessible to merchants of all sizes, from small startups to large enterprises. The company also offers a range of support services to help merchants with any technical or business-related issues they may encounter. Salla has a large and growing customer base in the Middle East and is one of the leading e-commerce platforms in the region.

Source: Dealroom company data

At a glance

Founded
2016
Headquarters
Makkah Al Mukarramah, Saudi Arabia
Sector
Marketing
Power Law
Unicorn$1–10B valuation tierColt$25–100M revenue

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed4 investors entered at this stage

Series A1 investor entered at this stage

Series B and later2 investors entered at this stage

  • Investcorp
  • Sanabil
Employees mapped 967 incl. 13 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 8 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
27 countries with
team presence
🇸🇦 Saudi Arabia67.1%
🇪🇬 Egypt8.1%
🇮🇳 India4.1%
🇦🇪 United Arab Emirates3.7%
🇯🇴 Jordan3.5%
Top 5 of 27 shown
Web traffic by country
1.8M monthly visits
across markets
🇸🇦 Saudi Arabia79.7%
🇦🇪 United Arab Emirates4.5%
🇰🇼 Kuwait2.8%
🇮🇶 Iraq1.9%
🇪🇬 Egypt1.7%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Salla on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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