Product Reports Resources Pricing Login Book a demo

Safi

Energy · London, United Kingdom · Founded 2021

Building a marketplace to support waste processing facilities in selling the verified material they reclaim MoreLess

Safi.co is a technology-driven startup that operates in the recycling industry, providing an end-to-end solution for trading feedstock recyclables. The company leverages advanced technology, including artificial intelligence (AI), to enhance the quality control process, enabling sellers to prove the quality of their materials and drive better prices. At the same time, it gives buyers confidence that they are getting exactly what they expect.

The company's platform allows users to access an international market of buyers and sellers with just a few clicks, ensuring they get the best prices and the deepest international network when trading recyclables. This makes Safi.co a one-stop partner for trading recyclables globally.

Safi.co serves a broad range of clients, including recyclable material sellers and buyers who are looking to trade on an international scale. The company's business model is based on facilitating these trades and likely generates revenue through transaction fees or commissions.

The startup is on a mission to improve recycling efficiency and put an end to the unnecessary use of virgin materials. It aims to make recycling systems more efficient by connecting the dots and making it easier for people to participate in the recycling process.

The team at Safi.co is composed of passionate engineers, traders, and logistics specialists who are dedicated to tackling the world's most urgent challenges related to consumption, mass production, and resource exploitation.

Keywords: Recycling, Feedstock Recyclables, Trading Platform, Artificial Intelligence, Quality Control, International Market, Efficiency, Technology-Driven, Resource Exploitation, Sustainability.

Company overview

Safi company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2021
Headquarters
London, United Kingdom
Employees
94
Open positions
2
Dealroom signal
72.5
client focusb2btechnologyArtificial Intelligencesub industryWaste Solutionbusiness modelMarketplace & ecommercebusiness modelSaaSsectorRecyclingsectorCore AIsectorSustainable Development GoalssectorIndustrial TechnologysectorClimate TechsectorB2b Online MarketplacesectorCircular EconomysectorHard TechsectorAI Applications

Valuation & funding

Safi funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AEquity / VC Nov 2023 $20M $78M Lowercarbon Capital · Transition · Nosara Capital
SEEDEquity / VC Mar 2022 $5.5M $22M Firstminute Capital · Giant Ventures · Passion Capital · Lowercarbon Capital
SEEDEquity / VC Sep 2021 $5.3M $21M Passion Capital
Showing 3 recorded eventsUnlock the complete deal history →

Financials

Workforce over time

Available workforce history. Financial fields without reported data are omitted.

YearEmployees
2026 94
2025 95
2024 86
2023 42
2022 31
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Safi website traffic

Latest recorded traffic for Safi is 7.3K monthly website visits, up 73.8% over the last three months. Safi's team declined 1.1% over the past year.

Latest monthly visits7.3K 3-month web change+73.8% 1-year team growth-1.1%
Monthly website visits44 observations · Oct 2022–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

Safi compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Safi's talent

Book a demo to see the people
Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

7 investors on Safi's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 4 investors entered at this stage
Passion Capital
Lowercarbon Capital
Firstminute Capital
Giant Ventures
Series A 2 investors entered at this stage
Nosara Capital
Transition
Other known 1 additional known investor
Blissgrowth

Global footprint

Where Safi has talent and traffic

Workforce by country
🇬🇧 United Kingdom · London HQ
Book a demo for the full country breakdown

In the news

Latest news about Safi

Recent press, funding announcements, and product moves mentioning Safi — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Safi

An AI-synthesized read of the highest-engagement posts about Safi on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Safi’s full profile on Dealroom

Request a free trial to see the complete deal history, financials, people graph and growth signals.

Takes under a minute. Already use Dealroom? Log in.