S
Safi
Building a marketplace to support waste processing facilities in selling the verified material they reclaim
About Safi
Safi.co is a technology-driven startup that operates in the recycling industry, providing an end-to-end solution for trading feedstock recyclables. The company leverages advanced technology, including artificial intelligence (AI), to enhance the quality control process, enabling sellers to prove the quality of their materials and drive better prices. At the same time, it gives buyers confidence that they are getting exactly what they expect.
The company's platform allows users to access an international market of buyers and sellers with just a few clicks, ensuring they get the best prices and the deepest international network when trading recyclables. This makes Safi.co a one-stop partner for trading recyclables globally.
Safi.co serves a broad range of clients, including recyclable material sellers and buyers who are looking to trade on an international scale. The company's business model is based on facilitating these trades and likely generates revenue through transaction fees or commissions.
The startup is on a mission to improve recycling efficiency and put an end to the unnecessary use of virgin materials. It aims to make recycling systems more efficient by connecting the dots and making it easier for people to participate in the recycling process.
The team at Safi.co is composed of passionate engineers, traders, and logistics specialists who are dedicated to tackling the world's most urgent challenges related to consumption, mass production, and resource exploitation.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2021
- Headquarters
- London, United Kingdom
- Employees
- 94
- Open positions
- 2
- Dealroom signal
- 72.5/100
- Sub-industry
- Waste Solution
- Sector
- Energy, Recycling, Core AI, Sustainable Development Goals, Industrial Technology, Climate Tech, B2b Online Marketplace, Circular Economy, Hard Tech, AI Applications
- Technology
- Artificial Intelligence
- Business model
- Marketplace & ecommerce, SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Nov 2023 | $20M | $78M | Lowercarbon Capital · Transition · Nosara Capital | ↗ |
| SEED✓Equity / VC | Mar 2022 | $5.5M | $22M | Firstminute Capital · Giant Ventures · Passion Capital · Lowercarbon Capital | ↗ |
Growth signals
Latest recorded traffic for Safi is 7.3K monthly website visits, up 73.8% over the last three months. Safi's team declined 1.1% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed4 investors entered at this stage
Passion Capital
Lowercarbon Capital
Firstminute Capital
Giant Ventures
Series A2 investors entered at this stage
Nosara Capital
Transition
Other known investors1 additional known investor
Blissgrowth
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Safi on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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