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Safi

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Building a marketplace to support waste processing facilities in selling the verified material they reclaim

London, United KingdomFounded 2021Energy
Valuation $100–250M Last recorded · 2023
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Safi and the history behind them.

About Safi

Safi.co is a technology-driven startup that operates in the recycling industry, providing an end-to-end solution for trading feedstock recyclables. The company leverages advanced technology, including artificial intelligence (AI), to enhance the quality control process, enabling sellers to prove the quality of their materials and drive better prices. At the same time, it gives buyers confidence that they are getting exactly what they expect.

The company's platform allows users to access an international market of buyers and sellers with just a few clicks, ensuring they get the best prices and the deepest international network when trading recyclables. This makes Safi.co a one-stop partner for trading recyclables globally.

Safi.co serves a broad range of clients, including recyclable material sellers and buyers who are looking to trade on an international scale. The company's business model is based on facilitating these trades and likely generates revenue through transaction fees or commissions.

The startup is on a mission to improve recycling efficiency and put an end to the unnecessary use of virgin materials. It aims to make recycling systems more efficient by connecting the dots and making it easier for people to participate in the recycling process.

The team at Safi.co is composed of passionate engineers, traders, and logistics specialists who are dedicated to tackling the world's most urgent challenges related to consumption, mass production, and resource exploitation.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2021
Headquarters
London, United Kingdom
Employees
94
Open positions
2
Dealroom signal
72.5/100
Sub-industry
Waste Solution
Sector
Energy, Recycling, Core AI, Sustainable Development Goals, Industrial Technology, Climate Tech, B2b Online Marketplace, Circular Economy, Hard Tech, AI Applications
Technology
Artificial Intelligence
Business model
Marketplace & ecommerce, SaaS
Client focus
b2b

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Nov 2023 $20M $78M Lowercarbon Capital · Transition · Nosara Capital ↗
SEED✓Equity / VC Mar 2022 $5.5M $22M Firstminute Capital · Giant Ventures · Passion Capital · Lowercarbon Capital ↗
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Growth signals

Safi website traffic

Latest recorded traffic for Safi is 7.3K monthly website visits, up 73.8% over the last three months. Safi's team declined 1.1% over the past year.

Latest monthly visits7.3K 3-month web change+73.8% 1-year team growth-1.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed4 investors entered at this stage

Series A2 investors entered at this stage

  • Nosara Capital
  • Transition

Other known investors1 additional known investor

  • Blissgrowth
Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇬🇧 United Kingdom · London HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Safi on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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