COMPANY PROFILE

Rutter

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Universal API for commerce data

New York City, United StatesFounded 2019Marketing

Valuation $100–250M Last recorded · 2022

Revenue $1–10M Latest reported FY

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Rutter

Rutter is a fintech company specializing in finance automation through a unified API that aggregates commerce and business financial data. The company serves a diverse range of clients, including financial institutions, e-commerce platforms, and other businesses that require efficient data integration and automation solutions. Operating in the fintech market, Rutter's core business model revolves around providing a single API that simplifies the process of pulling and reviewing business data, thereby reducing the time and engineering resources needed for these tasks. This allows clients to speed up their vetting processes, streamline onboarding, and integrate new systems more quickly. Rutter generates revenue through subscription fees and usage-based pricing models, ensuring that clients only pay for the services they use. The company's solutions are designed to maximize the output of every dollar and hour spent by its clients, making it a valuable partner for businesses looking to enhance their operational efficiency.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2019
Headquarters: New York City, United States
Employees: 42
Open positions: None listed
Dealroom signal: 87.0/100
Industry: Marketing, Enterprise Software
Sub-industry: Ecommerce Solutions
Sector: Marketing, YC S19
Business model: SaaS
Client focus: b2b
Links: Website LinkedIn X

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Funding history

4 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES A✓Equity / VC	Mar 2022	$27M	$108M	Mischief Fund · Haystack · Basis Set Ventures · Comma VC	↗
SEED✓Equity / VC	Aug 2021	$1.5M	$6M	Liquid 2 Ventures · Basis Set Ventures · Haystack	—

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022
2021		—

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Growth signals

Rutter website traffic

Latest recorded traffic for Rutter is 17K monthly website visits, up 0% over the last three months. Rutter's team grew 7.7% over the past year.

Latest monthly visits17K 3-month web change0% 1-year team growth+7.7%

Monthly website visitsDec 2020–Jul 2026

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