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COMPANY PROFILE

Cart.com

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Offers high-growth and high-potential brands a fully integrated suite of software, expert services, and infrastructure to accelerate their online growth

Houston, United StatesFounded 2020Marketing
Valuation $1–2.5B Last recorded · 2026
Revenue $100–500M Latest reported FY
Headcount 500–1k Current team size
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Cart.com and the history behind them.

At a glance

Founded
2020
Headquarters
Houston, United States
Sector
Marketing
Power Law
Unicorn$1–10B valuation tierThoroughbred$100M+ revenue

Investors

26 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Bearing Ventures

Series A4 investors entered at this stage

  • Moonshots Capital
  • Scarlet Venture Fund
  • Mercury Fund
  • Arsenal

Series B and later21 investors entered at this stage

  • Philip Krim
  • Discover Financial Services
  • Raven One Ventures
  • Snowflake Ventures
  • Neuberger Berman
  • Citi Ventures
  • Sebastian Rymarz
  • PayPal Ventures
  • B. Riley Financial
  • Robin Hood Ventures
  • Oak HC/FT
  • Prosperity7 Ventures
  • Valedor
  • Kingfisher Investment Advisors
  • Visa
  • Clearco
  • Legacy Knight
  • BlackRock
  • G9 Ventures
  • eGateway Capital
  • Springcoast Partners

Ownership

Share of equity by holder

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

24.3% Founders
  • 13.5%
  • 11.5%
  • 9%
  • 4%
  • 3.1%

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Employees mapped 876 incl. 4 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 25 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
11 countries with
team presence
🇺🇸 United States85.4%
🇲🇽 Mexico11.3%
🇵🇱 Poland1.5%
🇧🇩 Bangladesh0.5%
🇮🇩 Indonesia0.4%
Top 5 of 11 shown
Web traffic by country
68K monthly visits
across markets
🇺🇸 United States34.1%
🇳🇬 Nigeria6.3%
🇦🇺 Australia5.3%
🇨🇦 Canada4.1%
🇩🇰 Denmark4%
Top 5 markets shown

Investments and acquisitions

Disclosed deals where Cart.com was the backer or acquirer, 2021–2024. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

8 deals across Cart.com's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        Cart.com's portfolio, mapped.

        Stage
        Period
        8 of 8 deals

        Market sentiment

        Posts on X, past 7 days

        An AI-synthesised read of the highest-engagement posts about Cart.com on X, ranked by likes and reposts, corporate channels excluded.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See Cart.com on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.