RotaGeek

About RotaGeek

RotaGeek provides a cloud-based, AI-driven platform for workforce management and employee scheduling. The company primarily serves multi-site businesses in the retail, hospitality, entertainment, and healthcare sectors, with clients including Pret A Manger, Caffè Nero, Lush, and various NHS Trusts. Its business model is software-as-a-service (SaaS), generating revenue through subscriptions to its platform which helps organizations forecast demand, optimize staffing, and reduce administrative tasks.

The company was founded in 2009 by Dr. Chris McCullough, Professor Roy Pounder, and Nick Mann. The idea originated from Dr. McCullough's firsthand experience with inefficient and archaic staff scheduling while working as an Emergency Medicine Physician in the UK's NHS. This experience motivated him to create a smarter, data-driven solution. Teaming up with Pounder, another doctor, and Mann, a tech specialist, they developed a platform initially aimed at improving rosters in healthcare. After participating in the Telefónica (WAYRA) accelerator program in 2014, RotaGeek expanded its focus to the retail sector, which spurred significant growth.

RotaGeek's core product is a scheduling and workforce management solution accessible via an app. It uses AI and machine learning to analyze data points like footfall and transaction history to forecast customer demand and automatically generate optimized staff schedules. Key features include digital scheduling, auto-scheduling, demand forecasting, time and attendance tracking, leave and absence management, and integrations with HR and payroll systems. The platform aims to improve operational efficiency, reduce labor costs, and enhance employee engagement by offering staff more control over their schedules through features like shift swapping. In June 2025, RotaGeek was acquired by Australia-based ELMO Software, a move intended to enhance ELMO's HR technology offerings and expand its presence in the UK market.