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Neurolabs
Synthetic data for retail computer vision
About Neurolabs
Neurolabs offers an Image Recognition-as-a-Service (IRaaS) platform that utilizes synthetic data and visual AI to enhance retail execution for the Consumer Packaged Goods (CPG) industry. Founded in Edinburgh in 2018 by Paul Pop (CEO), Patric Fulop (CTO), and Remus Pop (CRO), the company emerged from their academic work at the University of Edinburgh. The founding team, with backgrounds in AI, computer science, and finance, identified the limitations of traditional image recognition, which relied on slow and costly manual data collection.
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The company's core technology, ZIA, creates 3D digital twins of products from simple artwork files like PDFs. It then generates vast amounts of synthetic image data, simulating various in-store scenarios, to train AI models with high accuracy. This approach allows for rapid onboarding of new products, even before they are physically on shelves, and eliminates the need for manual image gathering and labeling. The platform integrates with existing Sales Force Automation (SFA) tools and enterprise tech stacks, functioning as an infrastructure layer. Clients, primarily large CPG brands and retailers, use their smartphones to capture images of store shelves and receive immediate, actionable insights on on-shelf availability, inventory levels, pricing, and promotional compliance.
Neurolabs operates on a subscription-based business model, providing access to its platform and extensive product catalog. The service is designed to reduce field operational costs, decrease the time from store visit to action, and improve overall supply chain efficiency for its clients. The company has secured over $12 million in total funding through several rounds, including a $7.8 million Series A in April 2025, led by Nauta Capital.
At a glance
- Founded
- 2018
- Headquarters
- London, United Kingdom
- Sector
- AI
Latest news
Press, funding announcements and product moves mentioning Neurolabs.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed6 investors entered at this stage
Fast Track Malmö
Lunar Ventures
Techstart Ventures
id4 Ventures
7percent Ventures
LAUNCHub Ventures
Series A1 investor entered at this stage
Nauta Capital
Source: Dealroom Talent Intelligence.
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team presence
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