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Neurolabs

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Synthetic data for retail computer vision

London, United KingdomFounded 2018AI
Valuation $0–100M Latest valuation · 2025
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About Neurolabs

Neurolabs offers an Image Recognition-as-a-Service (IRaaS) platform that utilizes synthetic data and visual AI to enhance retail execution for the Consumer Packaged Goods (CPG) industry. Founded in Edinburgh in 2018 by Paul Pop (CEO), Patric Fulop (CTO), and Remus Pop (CRO), the company emerged from their academic work at the University of Edinburgh. The founding team, with backgrounds in AI, computer science, and finance, identified the limitations of traditional image recognition, which relied on slow and costly manual data collection.

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The company's core technology, ZIA, creates 3D digital twins of products from simple artwork files like PDFs. It then generates vast amounts of synthetic image data, simulating various in-store scenarios, to train AI models with high accuracy. This approach allows for rapid onboarding of new products, even before they are physically on shelves, and eliminates the need for manual image gathering and labeling. The platform integrates with existing Sales Force Automation (SFA) tools and enterprise tech stacks, functioning as an infrastructure layer. Clients, primarily large CPG brands and retailers, use their smartphones to capture images of store shelves and receive immediate, actionable insights on on-shelf availability, inventory levels, pricing, and promotional compliance.

Neurolabs operates on a subscription-based business model, providing access to its platform and extensive product catalog. The service is designed to reduce field operational costs, decrease the time from store visit to action, and improve overall supply chain efficiency for its clients. The company has secured over $12 million in total funding through several rounds, including a $7.8 million Series A in April 2025, led by Nauta Capital.

Source: Dealroom company data

At a glance

Founded
2018
Headquarters
London, United Kingdom
Sector
AI

Latest news

Press, funding announcements and product moves mentioning Neurolabs.

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Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed6 investors entered at this stage

  • Fast Track Malmö
  • Lunar Ventures
  • Techstart Ventures
  • id4 Ventures
  • 7percent Ventures
  • LAUNCHub Ventures

Series A1 investor entered at this stage

  • Nauta Capital
Team profiled 14 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
5 countries with
team presence
🇬🇧 United Kingdom73.1%
🇷🇴 Romania15.4%
🇳🇱 Netherlands3.9%
🇹🇳 Tunisia3.9%
🇧🇬 Bulgaria3.9%
5 countries shown

Market sentiment

Posts on X, past 7 days

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Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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