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Roll

Fintech · New York City, United States · Founded 2017

Network mints branded digital tokens unique to online presence, allowing to own, control, and coordinate the value created across platforms MoreLess

Roll operates in the emerging market of social tokens, providing infrastructure and tools for creators to mint, manage, and trade their own branded digital tokens. The company serves a diverse range of clients, from individual creators to public companies, who seek to leverage social tokens to enhance their online presence and community engagement. Roll's business model revolves around offering modular and flexible APIs that allow clients to choose the specific capabilities they need, such as reading a user's social token balance to grant access to exclusive content or experiences. The company generates revenue through fees associated with the creation and management of social tokens, as well as through partnerships with other platforms in the Web3 ecosystem. Roll's platform is designed to be user-friendly, making it accessible for creators who may not have extensive technical knowledge. The company is dedicated to growing the social token ecosystem and solving complex problems for its platform partners through its innovative infrastructure solutions.

Keywords: social tokens, digital tokens, creators, Web3, APIs, infrastructure, community engagement, branded tokens, modular software, platform partners.

Valuation $0–100M
Revenue $1–10M
Headcount <100
Total funding $10–50M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Roll and the history behind them.

Talent graph

Roll's talent

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Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

19 investors on Roll's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 1 investor entered at this stage
Hustle Fund
Series A 18 investors entered at this stage
IOSG Ventures
James Beshara
LongHash Ventures
Blue 9 Capital
Audacity
Redbeard Ventures
Mischief Fund
Max Bernstein
Wei Zhou
Michael Karnjanaprakorn
Animoca Brands
Ruttenberg Gordon Investments
Hyung Kim
Alchemy
HTX
Greg Isenberg
Weekend Fund
Jeffrey Zirlin

Global footprint

Where Roll has talent and traffic

Workforce by country
🇺🇸 United States · New York City HQ
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Market sentiment

What the market is saying about Roll

An AI-synthesized read of the highest-engagement posts about Roll on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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