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Roll

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Network mints branded digital tokens unique to online presence, allowing to own, control, and coordinate the value created across platforms

New York City, United StatesFounded 2017Fintech
Valuation $50–100M Last recorded · 2021
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Roll and the history behind them.

About Roll

Roll operates in the emerging market of social tokens, providing infrastructure and tools for creators to mint, manage, and trade their own branded digital tokens. The company serves a diverse range of clients, from individual creators to public companies, who seek to leverage social tokens to enhance their online presence and community engagement. Roll's business model revolves around offering modular and flexible APIs that allow clients to choose the specific capabilities they need, such as reading a user's social token balance to grant access to exclusive content or experiences. The company generates revenue through fees associated with the creation and management of social tokens, as well as through partnerships with other platforms in the Web3 ecosystem. Roll's platform is designed to be user-friendly, making it accessible for creators who may not have extensive technical knowledge. The company is dedicated to growing the social token ecosystem and solving complex problems for its platform partners through its innovative infrastructure solutions.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2017
Headquarters
New York City, United States
Employees
11
Open positions
None listed
Dealroom signal
58.4/100
Industry
Fintech
Sub-industry
Crypto and DeFi
Sector
Fintech, NFT, Ethereum Ecosystem, Crypto and Web3, Hard Tech
Technology
Blockchain
Business model
SaaS
Client focus
b2b, b2c

Funding history

6 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Sep 2021 $10M $40M James Beshara · LongHash Ventures · Blue 9 Capital · Audacity —
EARLY VCEquity / VC Aug 2020 $0 — Undisclosed —
Showing the latest 2 of 6 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021 —
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Growth signals

Roll website traffic

Latest recorded traffic for Roll is 740 monthly website visits, up 12.1% over the last three months. Roll's team declined 15.4% over the past year.

Latest monthly visits740 3-month web change+12.1% 1-year team growth-15.4%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

CompanyHeadquartersStatusEmployeesTotal fundingValuation
ArcadeArcade is a decentralized lending platform leading the financialization of NFTs San Francisco, United States Operational 2 $18M $60M
Candy DigitalPlatform for fans and collectors to buy, sell and trade its NFT products, which have so far been released in partnership with MLB and a roster of college athletes Braintree, United States Acquired
RoyalRoyal is a music investment platform that makes it easy for fans to invest in artists and earn royalties alongside them, shifting power in the music industry from middlemen and labels to artists and their fans Austin, United States Operational
HashflowTrade any asset on any chain in seconds, simply by connecting your wallet Miami, United States Operational
SequenceAll-in-one developer platform and smart wallet that makes building web3 games and applications easy Toronto, Canada Acquired
ImmutableProvides a blockchain infrastructure that transforms digital asset ownership in the video-gaming industry Sydney, Australia Operational
Charged particlesNFT Agnostic. Token Agnostic. The Charged Particles Protocol allows users to deposit any ERC tokens into any Non-Fungible Token (NFT) Aurora, Canada Operational
Asynchronous ArtPlatform built on the Ethereum blockchain which allows users to create, collect, and trade programmable art comprising a Master work and Layers that are independently owned and controlled San Francisco, United States Operational
Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

32 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Hustle Fund

Series A18 investors entered at this stage

  • IOSG Ventures
  • James Beshara
  • LongHash Ventures
  • Blue 9 Capital
  • Audacity
  • Redbeard Ventures
  • Mischief Fund
  • Max Bernstein
  • Wei Zhou
  • Michael Karnjanaprakorn
  • Animoca Brands
  • Ruttenberg Gordon Investments
  • Hyung Kim
  • Alchemy
  • HTX
  • Greg Isenberg
  • Weekend Fund
  • Jeffrey Zirlin

Other known investors13 additional known investors

Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · New York City HQ
Book a demo for the full country breakdown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Roll on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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