ROH

About ROH

ROH, operating as roh.co, provides a specialized payments management platform for the hospitality industry, designed to enhance profitability for large hotel groups, asset owners, and brands. The company was founded by Jess Conroy, who serves as the CEO. Her experience with the wedding industry platform Carats & Cake revealed significant payment-related inefficiencies in the events and hospitality sectors, leading to the creation of ROH. The name ROH is a nod to the industry term "Run of House," reflecting its deep focus on maximizing hotel revenue. Officially launched in February 2023, the New York-based company evolved from Carats & Cake to address broader challenges in hospitality payments.

The firm targets a persistent issue in the hospitality market, where over 80% of the estimated $4 trillion in annual payments require manual intervention. This is particularly true for contract-based revenue from group bookings, corporate accounts, and events, which often involve cumbersome invoicing and reconciliation processes. ROH's business model is centered on its vertical Software-as-a-Service (SaaS) platform, which automates these complex workflows. It generates revenue by providing technology that enables hotel sales and finance teams to manage contracts, automate invoicing, process payments, and handle reconciliations in a single, unified system. The platform offers clients a significant return on investment, with some partners reporting a 4.5x ROI in the first year and a reduction in time-to-payment to under two days.

ROH’s platform provides end-to-end visibility and control over the entire payment lifecycle. Key features include automated invoice generation and scheduling, secure payment processing for credit cards and ACH, refund and chargeback management, and real-time financial reporting. In 2024, the company introduced a proprietary AI-powered tool that automatically extracts data from contracts to create bookings, which led to a 523% increase in automated bookings. This focus on automation allows hotel staff to shift their attention from manual administrative tasks to more strategic, revenue-generating activities. The platform integrates with existing property management systems to streamline operations and ensure compliance with card network rules, mitigating financial risks. ROH has secured partnerships with major hospitality groups like Marriott International, Loews Hotels & Co, and Auberge Resorts Collection. The company is backed by prominent investors, including a $9.2 million funding round led by Highgate Technology Ventures and Acrew Capital in April 2025.