COMPANY PROFILE

Rodo

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Buy or Lease Your Car Online | Rodo

New York City, United StatesFounded 2016Transportation

Valuation $100–250M Last recorded · 2021

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Rodo

Rodo operates as a digital platform that simplifies the car leasing and buying process for consumers. The company serves individuals looking to lease or purchase new and used vehicles without the hassle of visiting a dealership. Rodo's market includes a wide range of car buyers and lessees, from those seeking compact cars to those interested in SUVs and trucks. The business model revolves around providing a user-friendly app that allows customers to browse thousands of vehicles from local dealerships, get instant quotes, and complete transactions online. Rodo makes money through transaction fees and partnerships with dealerships. The platform also offers additional services such as extended warranties and protection packages to enhance customer satisfaction. By waiving excess mileage, lease end wear and tear, and disposition fees, Rodo provides a cost-effective solution for car leasing and buying.

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At a glance

Status: Operational
Founded: 2016
Headquarters: New York City, United States
Employees: 57
Open positions: None listed
Dealroom signal: 67.2/100
Industry: Transportation
Sub-industry: Mobility, Search, Buy & Rent
Sector: Transportation
Business model: Marketplace & ecommerce
Client focus: b2c
Links: Website LinkedIn X

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Funding history

3 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES B✓Equity / VC	Jul 2021	$18M	$72M	InterActiveCorp · Mack McLarty · Ken Schnitzer · Franklin McLarty	—
SERIES A✓Equity / VC	Feb 2018	$23M	$92M	InterActiveCorp	—

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Growth signals

Rodo website traffic

Latest recorded traffic for Rodo is 11K monthly website visits, up 189.5% over the last three months. Rodo's team declined 1.7% over the past year.

Latest monthly visits11K 3-month web change+189.5% 1-year team growth-1.7%

Monthly website visitsOct 2020–Jul 2026

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