Ride Report

Ride Report operates as a technology firm providing a data management platform for the urban micromobility sector. The company was established in 2014 by William Henderson and Evan Heidtmann, stemming from a passion for cycling and a vision to help cities achieve sustainability goals. Henderson, a former engineer at Apple and Square with a background in math and philosophy, co-founded the company, which initially started as Knock Software, producing a device to count bicycle traffic. The business evolved to address the data challenges presented by the rise of shared e-scooters and bikes.

The primary clients are city and government agencies, with the platform serving over 75 public agencies across three continents. Ride Report provides these public sector entities with software tools to launch, manage, and evaluate shared mobility programs, including e-scooters, bikes, and carshares. The business model is centered on a Software-as-a-Service (SaaS) offering. For cities, the platform offers a premium service for data-based audits, fee reconciliation, and program evaluation reports. The company generates revenue by providing these tools that enable cities to manage policies, ensure operator compliance, track and invoice operators for fees, and analyze transportation patterns.

The core service is a unified platform for real-time and historical shared mobility data. It allows city staff to monitor the location of vehicles, receive automated alerts for policy violations such as incorrect parking or exceeding vehicle caps, and analyze travel patterns. A key feature is the ability to process, anonymize, and aggregate mobility data to protect rider and operator privacy. Ride Report also works with mobility operators like Bird and Lime to audit their data, ensuring accuracy for the cities they partner with. This function helps build trust between operators and city regulators. In November 2023, Ride Report was acquired by and became part of the INRIX ecosystem, a company specializing in transportation analytics and connected car services.

Keywords: micromobility data, urban mobility management, transportation data analytics, shared mobility platform, smart city solutions, e-scooter data, bike share management, government transportation software, mobility data specification, compliance management, transportation policy tools, real-time vehicle tracking, urban planning software, INRIX, William Henderson, Evan Heidtmann, public sector SaaS, mobility fee invoicing, operator data auditing, transportation analytics, sustainable transport solutions, city mobility programs