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Ride Report

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A solution for cities to integrate new forms of micromobility

Portland, United StatesFounded 2015Transportation
Valuation $25–50M Last recorded · 2020
Revenue <$1M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Ride Report and the history behind them.

About Ride Report

Ride Report operates as a technology firm providing a data management platform for the urban micromobility sector. The company was established in 2014 by William Henderson and Evan Heidtmann, stemming from a passion for cycling and a vision to help cities achieve sustainability goals. Henderson, a former engineer at Apple and Square with a background in math and philosophy, co-founded the company, which initially started as Knock Software, producing a device to count bicycle traffic. The business evolved to address the data challenges presented by the rise of shared e-scooters and bikes.

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The primary clients are city and government agencies, with the platform serving over 75 public agencies across three continents. Ride Report provides these public sector entities with software tools to launch, manage, and evaluate shared mobility programs, including e-scooters, bikes, and carshares. The business model is centered on a Software-as-a-Service (SaaS) offering. For cities, the platform offers a premium service for data-based audits, fee reconciliation, and program evaluation reports. The company generates revenue by providing these tools that enable cities to manage policies, ensure operator compliance, track and invoice operators for fees, and analyze transportation patterns.

The core service is a unified platform for real-time and historical shared mobility data. It allows city staff to monitor the location of vehicles, receive automated alerts for policy violations such as incorrect parking or exceeding vehicle caps, and analyze travel patterns. A key feature is the ability to process, anonymize, and aggregate mobility data to protect rider and operator privacy. Ride Report also works with mobility operators like Bird and Lime to audit their data, ensuring accuracy for the cities they partner with. This function helps build trust between operators and city regulators. In November 2023, Ride Report was acquired by and became part of the INRIX ecosystem, a company specializing in transportation analytics and connected car services.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2015
Headquarters
Portland, United States
Employees
1
Open positions
None listed
Dealroom signal
57.6/100
Industry
Transportation
Sub-industry
Mobility, Maintenance
Sector
Transportation, Information Technology, Sharing Economy, Platform, Ride-Sharing, Micromobility
Business model
SaaS
Client focus
b2b

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Nov 2023 $0 — INRIX ↗
SERIES A✓Equity / VC Mar 2020 $10M $40M Unusual Ventures ↗
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
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Growth signals

Ride Report website traffic

Latest recorded traffic for Ride Report is 5.4K monthly website visits, up 125% over the last three months. Ride Report's team declined 87.5% over the past year.

Latest monthly visits5.4K 3-month web change+125% 1-year team growth-87.5%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

Series A1 investor entered at this stage

  • Unusual Ventures

Other known investors6 additional known investors

Team profiled 4 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · Portland HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Ride Report on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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