Curb (RideCharge)

Curb Mobility operates as a comprehensive platform for urban mobility, originating from a series of ventures aimed at modernizing the taxi industry. The company's history traces back to 1992, when Amos Tamam, now CEO of Curb Mobility, developed the first credit card taximeter. This endeavor evolved into TaxiTronic, which partnered with payments processor Verifone in 2007 to form Verifone Transportation Systems (VTS). In a move to compete with emerging ride-hailing apps, VTS acquired the taxi app Curb (formerly RideCharge and Taxi Magic) in 2015. VTS then separated from Verifone in 2018, rebranding as Curb Mobility.

The company's business model is multifaceted, generating revenue through several channels. A primary source of income is a small service fee added to fares booked through its app. The platform serves a diverse client base, including individual riders, taxi drivers, and fleet owners. Curb also provides B2B services, offering transportation solutions for corporations, healthcare providers, and transit agencies. This includes managing patient and staff transportation for healthcare organizations and streamlining travel for corporate clients. Furthermore, Curb partners with paratransit programs to offer on-demand, wheelchair-accessible vehicles, supplementing public transit services.

Curb's product suite is extensive, powering over 100,000 taxis and for-hire vehicles. The core offering is a mobile app that allows users to book licensed taxis and for-hire vehicles, featuring upfront pricing. Beyond ride-hailing, the company has a significant presence in digital-out-of-home (DOOH) advertising through Curb Taxi Media. This division manages a network of over 15,000 in-vehicle screens (TaxiTV) and thousands of digital taxi-top displays, offering advertisers cross-channel campaign opportunities that can be targeted based on factors like location and time of day. In May 2024, the company launched Curb Journey Connect (CJC), a platform that allows advertisers to synchronize campaigns across its mobile and in-cab screens.

Keywords: urban mobility, taxi hailing app, paratransit services, business travel solutions, taxi advertising, digital out-of-home advertising, fleet management, ride-hailing, mobile payments, transportation network, Amos Tamam, Verifone Transportation Systems, TaxiTronic, RideCharge, Taxi Magic, Curb Journey Connect, taxi-top media, in-cab advertising, corporate transportation, non-emergency medical transportation