COMPANY PROFILE

REX

REX is a digital platform and real estate service where homeowners can list, discover, and purchase homes outside the MLS

Los Angeles, United StatesFounded 2014Real Estate

Valuation $100–250M Last recorded · 2022

Headcount 100–500 Current team size

Total funding $100–500M Disclosed equity funding

Unlock exact values

About REX

REX Homes operates as a real estate technology company providing a comprehensive online marketplace for residential real estate buyers and sellers. The company serves individual home buyers and sellers, primarily in the residential real estate market. REX Homes differentiates itself by offering the lowest transaction costs in the industry, leveraging technology to streamline the buying and selling process. The business model revolves around providing a full-service experience online, including virtual home tours, which saw a significant spike in early 2020. Revenue is generated through transaction fees and commissions on sales, which are notably lower than traditional real estate agents. The company has secured significant minority investment from Lion Capital, indicating strong financial backing and growth potential.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2014
Headquarters: Los Angeles, United States
Employees: 101
Open positions: None listed
Dealroom signal: 66.8/100
Industry: Real Estate, Home Living
Sub-industry: Search, Buy & Rent
Sector: Real Estate, Commercial Real Estate, Core AI, AI Applications
Technology: Artificial Intelligence, Machine Learning
Client focus: b2b, b2c
Links: Website LinkedIn X

Knowledge graph

Founder mafia, market maps, research and news connected to this company by Dealroom

Funding history

7 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
LATE VCOther financing	Mar 2022	$10M	$200M	PIUS	↗
GROWTH EQUITY VCOther financing	May 2020	$25M	—	Lion Capital	—

Showing the latest 2 of 7 recorded eventsBook a demo for the full funding history →

Growth signals

REX website traffic

Latest recorded traffic for REX is 360 monthly website visits, down 83.6% over the last three months. REX's team declined 3.8% over the past year.

Latest monthly visits360 3-month web change-83.6% 1-year team growth-3.8%

Monthly website visitsFeb 2018–Jul 2025

Explore monthly traffic historyTrack growth over time and compare with peersBook a demo

Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Company	Headquarters	Status	Employees	Total funding	Valuation
RARealSight AIAI-powered building operating system for sustainability	Berlin, Germany	Operational	1	—	—
LAlaioutFully automated architectural floor plans in seconds. We save weeks of time all while providing more and better options that take into account regulatory and architectural constraints	Oslo, Norway	Operational
MTMy trafficRevolutionizes commercial real estate with Big Data and Machine Learning by providing easy access, precise and accurate data on any physical location in real-time in Europe	Paris, France	Operational
REReonomyCommercial Real Estate Analytics Reimagined	New York City, United States	Acquired
SASpacemaker AIDiscovering the smartest ways to maximize the value of any building site	Oslo, Norway	Acquired
CXClimate XTransforming the world into one that's more resilient to the impacts of climate change through predictive data analytics	London, United Kingdom	Operational
HUHuspyOffers a faster mortgage process that’s entirely online	Dubai, United Arab Emirates	Operational
SOSohoData/machine learning property discovery platform that helps people to find their dream home	Sydney, Australia	Operational