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REX

Real Estate · Los Angeles, United States · Founded 2014

REX is a digital platform and real estate service where homeowners can list, discover, and purchase homes outside the MLS MoreLess

REX Homes operates as a real estate technology company providing a comprehensive online marketplace for residential real estate buyers and sellers. The company serves individual home buyers and sellers, primarily in the residential real estate market. REX Homes differentiates itself by offering the lowest transaction costs in the industry, leveraging technology to streamline the buying and selling process. The business model revolves around providing a full-service experience online, including virtual home tours, which saw a significant spike in early 2020. Revenue is generated through transaction fees and commissions on sales, which are notably lower than traditional real estate agents. The company has secured significant minority investment from Lion Capital, indicating strong financial backing and growth potential. Keywords: real estate technology, online marketplace, residential, low transaction costs, virtual tours, investment, Lion Capital, home buyers, home sellers, full-service.

Company overview

REX company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2014
Headquarters
Los Angeles, United States
Employees
101
Open positions
None listed
Dealroom signal
66.8
client focusb2btechnologyArtificial Intelligenceclient focusb2ctechnologyMachine Learningsub industrySearch, Buy & RentindustryReal EstatesectorCommercial Real EstatesectorCore AIsectorAI ApplicationsindustryHome Living

Valuation & funding

REX funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCOther financing Mar 2022 $10M $200M PIUS
GROWTH EQUITY VCOther financing May 2020 $25M Lion Capital
SERIES COther financing Nov 2019 $40M $160M Scott McNealy · Richard M. Schulze · Gordon Segal · Amit Singhal
SERIES BOther financing Jan 2019 $7.5M $30M Daniel Gutenberg · b2venture · Benhamou Global Ventures
SERIES BOther financing Jan 2018 $15M $60M Scott McNealy · Amit Singhal
EARLY VCOther financing Jul 2016 Undisclosed
SEEDOther financing Jun 2015 Undisclosed
Showing 7 recorded eventsUnlock the complete deal history →

Growth signals

REX website traffic

Latest recorded traffic for REX is 360 monthly website visits, down 83.6% over the last three months. REX's team declined 3.8% over the past year.

Latest monthly visits360 3-month web change-83.6% 1-year team growth-3.8%
Monthly website visits89 observations · Feb 2018–Jul 2025
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

REX compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →
Team profiled 45 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

9 investors on REX's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 5 investors entered at this stage
Scott McNealy
Amit Singhal
Daniel Gutenberg
b2venture
Benhamou Global Ventures
Series B+ 4 investors entered at this stage
Richard M. Schulze
Gordon Segal
Lion Capital
PIUS

Global footprint

Where REX has talent and traffic

Workforce by country
5 countries with
team presence
🇺🇸 United States78.3%
🇨🇦 Canada8.7%
🇳🇬 Nigeria4.3%
🇸🇪 Sweden4.3%
🇪🇸 Spain4.3%
5 countries shown

In the news

Latest news about REX

Recent press, funding announcements, and product moves mentioning REX — open to read from the original sources.

See all news

Market sentiment

What the market is saying about REX

An AI-synthesized read of the highest-engagement posts about REX on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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