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My traffic
Real Estate · Paris, France · Founded 2016
Revolutionizes commercial real estate with Big Data and Machine Learning by providing easy access, precise and accurate data on any physical location in real-time in Europe MoreLess
Mytraffic is a location analytics company that leverages dynamic and reliable traffic data insights to help businesses make informed decisions about physical locations. Operating primarily in Europe, Mytraffic serves a diverse clientele including retail chains, real estate investors, market researchers, and local authorities. The company’s SaaS platform offers comprehensive data on pedestrian and vehicle traffic, enabling clients to assess the potential of locations, optimize asset management, and develop effective leasing strategies. By providing real-time data on footfall, visitor origins, and consumer profiles, Mytraffic helps clients drive more traffic, generate additional revenues, and reduce risks. The business model is subscription-based, where clients pay for access to the platform and its data insights. This model ensures a steady revenue stream while providing clients with continuous updates and support.
Keywords: location analytics, traffic data, real estate, retail, market research, SaaS, footfall insights, asset management, leasing strategy, Europe.
Company overview
My traffic company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2016
- Headquarters
- Paris, France
- Employees
- 115
- Open positions
- 11
- Dealroom signal
- 64.3
- Investment activity
- 1 companies · latest Jan 2024
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
My traffic funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Nov 2022 | $33M | $132M | AVP | ↗ |
| SERIES A✓Equity / VC | Sep 2021 | $11M | $44M | Alven · Kernel | ↗ |
| EARLY VC✓Equity / VC | Dec 2019 | $3.3M | $13M | Kernel | — |
| EARLY VCEquity / VC | Apr 2016 | $0 | — | Undisclosed | — |
Financials
Revenue, earnings and profit over time
Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.
Growth signals
My traffic website traffic
Latest recorded traffic for My traffic is 18K monthly website visits, up 5.9% over the last three months. My traffic's team declined 6.5% over the past year.
Hiring
Open positions at My traffic
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Comparisons
My traffic compared with similar companies
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Capital deployed
My traffic investments and acquisitions
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Talent graph
My traffic's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where My traffic has talent and traffic
team presence
In the news
Latest news about My traffic
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Market sentiment
What the market is saying about My traffic
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Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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