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RetailMeNot

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Coupon Codes, promotional codes and Discounts

Austin, United StatesFounded 2009eCommerce & Marketplaces
Valuation $250–500M Last recorded · 2020
Headcount 100–500 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for RetailMeNot and the history behind them.

About RetailMeNot

RetailMeNot, Inc. is a multinational company that operates a collection of coupon websites, including its flagship RetailMeNot.com and the UK-based VoucherCodes.co.uk. Founded in 2009 and headquartered in Austin, Texas, the company provides a digital savings destination for consumers looking for discounts.

The company's primary service is to offer a wide range of savings opportunities, such as online and in-store coupons, promotional codes, and cash-back offers. These deals are accessible through its websites, a mobile app, and a browser extension, making it easier for shoppers to save money on their purchases.

The business model is centered around driving traffic and sales to a vast network of retail partners. By connecting its user base of savvy shoppers with retailers, RetailMeNot earns revenue, likely through commissions on sales generated through its platform. The company serves a broad market of online and brick-and-mortar retailers across various sectors, helping them to attract and retain customers.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2009
Headquarters
Austin, United States
Employees
132
Open positions
2
Dealroom signal
0.0/100
Sector
eCommerce & Marketplaces, Trading, Wholesale, Interior Design, Dietary Supplements, Ticketing, Furniture, Entertainment, Social Commerce, Group Buying, Performance Management, Shoes, Appliances
Business model
Marketplace & ecommerce
Client focus
b2c
Investment activity
8 companies, latest May 2018
Capital deployed
—
Preferred round
ACQUISITION

Funding history

8 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Sep 2020 $420M $420M J2 Global —
ACQUISITIONOther financing May 2017 $630M $630M Harland Clarke Holdings —
Showing the latest 2 of 8 recorded eventsBook a demo for the full funding history →

Growth signals

RetailMeNot website traffic

Latest recorded traffic for RetailMeNot is 21M monthly website visits, up 10.5% over the last three months. RetailMeNot's team declined 50.6% over the past year.

Latest monthly visits21M 3-month web change+10.5% 1-year team growth-50.6%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A2 investors entered at this stage

Series B and later3 investors entered at this stage

Other known investors2 additional known investors

  • Harland Clarke Holdings
  • J2 Global
Team profiled 122 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
6 countries with
team presence
🇺🇸 United States88.2%
🇨🇦 Canada4.4%
🇫🇷 France2.9%
🇧🇩 Bangladesh1.5%
🇮🇳 India1.5%
Top 5 of 6 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about RetailMeNot on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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