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RetailMeNot
eCommerce & Marketplaces · Austin, United States · Founded 2009
Coupon Codes, promotional codes and Discounts MoreLess
RetailMeNot, Inc. is a multinational company that operates a collection of coupon websites, including its flagship RetailMeNot.com and the UK-based VoucherCodes.co.uk. Founded in 2009 and headquartered in Austin, Texas, the company provides a digital savings destination for consumers looking for discounts.
The company's primary service is to offer a wide range of savings opportunities, such as online and in-store coupons, promotional codes, and cash-back offers. These deals are accessible through its websites, a mobile app, and a browser extension, making it easier for shoppers to save money on their purchases.
The business model is centered around driving traffic and sales to a vast network of retail partners. By connecting its user base of savvy shoppers with retailers, RetailMeNot earns revenue, likely through commissions on sales generated through its platform. The company serves a broad market of online and brick-and-mortar retailers across various sectors, helping them to attract and retain customers.
Keywords: digital coupons, promo codes, cashback offers, affiliate marketing, e-commerce, online savings, retail discounts, consumer savings, mobile coupons, browser extension
Company overview
RetailMeNot company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2009
- Headquarters
- Austin, United States
- Employees
- 132
- Open positions
- 2
- Dealroom signal
- 0.0
- Investment activity
- 8 companies · latest May 2018
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
RetailMeNot funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Sep 2020 | $420M | $420M | J2 Global | — |
| ACQUISITIONOther financing | May 2017 | $630M | $630M | Harland Clarke Holdings | — |
| IPOOther financing | Jul 2013 | $0 | $150M | Undisclosed | — |
| BUYOUTOther financing | Nov 2011 | $150M | — | IVP · JP Morgan | — |
| SERIES COther financing | Aug 2011 | $10M | $40M | GV | — |
| SERIES BOther financing | Dec 2010 | Adams Street Partners · Austin Ventures | — | ||
| SERIES AOther financing | Nov 2009 | Austin Ventures | — | ||
| SEEDOther financing | Nov 2009 | Undisclosed | — |
Growth signals
RetailMeNot website traffic
Latest recorded traffic for RetailMeNot is 21M monthly website visits, up 10.5% over the last three months. RetailMeNot's team declined 50.6% over the past year.
Comparisons
RetailMeNot compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 wowThe complete shopping experience. |
Colombo, Sri Lanka | Closed | 74 | $3.1M | $12M |
 CouponRollerAn innovative e-commerce marketplace that is revolutionizing the world of online couponing |
Ramat Gan, Israel | Operational | |||
 GrouponGlobal leader in local commerce, making it easy for people around the world to search and discover great businesses at unbeatable prices |
Chicago, United States | Operational | |||
 Run2SportAn online store that sells sports apparel and accessories |
Dubai, United Arab Emirates | Acquired | |||
 LesaraE-commerce platform for non-branded consumer products |
Berlin, Germany | Operational | |||
 Deal In CityDubai based ecommerce site offering users daily deals |
Atlanta, United States | Closed | |||
 MarkaVIPExclusive invitation-only online shopping community focused on the Middle East |
Amman, Jordan | Acquired | |||
 Love the SalesShowcasing discounted products from UK's biggest retailers |
London, United Kingdom | Operational |
Capital deployed
RetailMeNot investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
LowestMedSandy, United StatesMobile app developer company and developed apps like lowest med mobil
→
GiftCard ZenFlagstaff, United StatesBuy, Sell, and Trade Gift Cards Online
→
DE
Deals.comLondon, United Kingdom
→
PickieNew York City, United StatesFree, personalized shopping magazine for fashion, beauty and home products
$4Mvaluation
ActiepaginaHilversum, NetherlandsDiscount website based in the Netherlands
→
MiwimVannes, France
→
VoucherCodes.co.ukLondon, United KingdomMost Wanted delivers hot shopping ideas and news from the http://t.co/ziPA490dLR team. From fashion to travel and tech, how you spend it is what we care about.
→
eConversionsLondon, United Kingdom
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Talent graph
RetailMeNot's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where RetailMeNot has talent and traffic
team presence
In the news
Latest news about RetailMeNot
Recent press, funding announcements, and product moves mentioning RetailMeNot — open to read from the original sources.
Market sentiment
What the market is saying about RetailMeNot
An AI-synthesized read of the highest-engagement posts about RetailMeNot on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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