Replai

About Replai

Replai is a creative intelligence platform that utilizes artificial intelligence and computer vision to automate the production and analysis of video advertisements. Founded in 2019 by João Vieira da Costa and Francisco Pacheco, the company is headquartered in San Francisco with offices in London and Porto.

The company's core offering is a "data-to-ads" platform that generates high-fidelity video creatives at scale. It employs AI, including its own Large Language Models (LLMs) and computer vision, to deconstruct video content into performance-driving tags. This allows the platform to analyze what elements within a video lead to better performance and then automatically generate new video variations based on that data or text prompts. Initially focused on creating highlights from gaming live streams, Replai has since evolved to serve a broader market, particularly mobile app companies and gaming studios, to optimize their video advertising strategies.

Replai's business model is centered on its software-as-a-service (SaaS) platform, which helps clients like Activision and Dream Games manage and create thousands of video ads monthly. The platform integrates with a client's existing ad-network accounts, automates the launch of ad campaigns, measures performance, and produces new iterations to combat creative fatigue. In addition to video generation, Replai provides a comprehensive analytics suite with auto-reporting, computer-vision tagging, and data aggregation from various video channels. This allows marketing and user acquisition teams to make data-driven decisions and move away from relying on intuition for their creative strategies.

The company has raised a total of $6 million in funding over two seed rounds. The first round in June 2020 raised $1.31 million, followed by a $4.7 million round in October 2021. The latest round was led by Hoxton Ventures, with participation from Sonae IM, Lux Capital, Sequoia, and Accel. Replai intends to use this capital to expand its product suite, hire new talent, and accelerate growth in the U.S. and Europe.