RELX Technology

The company focuses on the design, development, and sale of e-vapor products, targeting adult smokers. Its business model is centered on a closed-system product, featuring devices with proprietary e-liquid pods that utilize ceramic coil and temperature control technology. To reach its consumer base, RELX employs an integrated offline distribution strategy that includes authorized distributors supplying over 5,000 branded partner stores and more than 100,000 other retail outlets across China. This approach allowed the company to capture a significant share of the domestic market for closed-system e-vapor products.

A key milestone for the firm was its initial public offering on the New York Stock Exchange in January 2021, which raised approximately $1.4 billion and provided significant capital for research and development and market expansion. The company dedicates substantial resources to R&D, operating its own physiochemistry and bioscience labs to research e-liquids and aerosols and to understand the health impacts of its products. While manufacturing is outsourced, RELX maintains strict quality assurance protocols throughout its supply chain. The company has had to adapt its product offerings, particularly its range of flavors, in response to evolving regulatory landscapes in China.