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COMPANY PROFILE

RelateIQ

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Sales data automation and customer communication software

Palo Alto, United StatesFounded 2011Marketing
Valuation $250–500M Last recorded · 2017
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for RelateIQ and the history behind them.

About RelateIQ

RelateIQ, now part of Salesforce, operates in the Customer Relationship Management (CRM) market, offering a platform that leverages data-driven insights and automation to enhance business relationships. The company serves a diverse range of clients, including small businesses, large enterprises, and various industries such as finance, human resources, and marketing. RelateIQ's business model revolves around a subscription-based service, where clients pay for access to its CRM platform and additional features. The platform integrates seamlessly with Salesforce, providing users with thousands of solutions that can be installed with just a few clicks to address specific business challenges. RelateIQ generates revenue through subscription fees, premium features, and custom solutions tailored to unique business needs. The company also fosters a community of users and experts, offering resources like articles, community groups, and training to maximize the platform's utility.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2011
Headquarters
Palo Alto, United States
Employees
13
Open positions
None listed
Dealroom signal
62.9/100
Industry
Marketing
Sub-industry
Marketing Analytics, CRM & Sales
Sector
Marketing, Messaging, Customer Service, Business Intelligence, Automated Technology
Client focus
b2b

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Jul 2014 $390M $390M Salesforce —
SERIES COther financing Mar 2014 $40M $160M News Corp · Sway Ventures · Urizen Ventures I · Redpoint —
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Growth signals

RelateIQ website traffic

Latest recorded traffic for RelateIQ is 240 monthly website visits, up 33.3% over the last three months. RelateIQ's team declined 35% over the past year.

Latest monthly visits240 3-month web change+33.3% 1-year team growth-35%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

13 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

Series A5 investors entered at this stage

Series B and later6 investors entered at this stage

Other known investors1 additional known investor

Team profiled 34 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇺🇸 United States80%
🇮🇳 India10%
🇧🇷 Brazil10%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about RelateIQ on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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