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Reeco
Marketplace for hospitality procurement, optimizing purchasing efficiency and sustainability with over 2M products
About Reeco
Reeco operates a comprehensive marketplace tailored for the hospitality industry, focusing on streamlining procurement processes for purchasing managers. The platform empowers users to efficiently shop for a wide range of products, from food ingredients to sanitary supplies, ensuring they stay within budget while meeting business objectives. Reeco's business model revolves around connecting buyers and suppliers, facilitating smarter purchasing decisions that enhance profitability and sustainability. By leveraging technology, Reeco simplifies procurement, making it accessible to various roles within the hospitality sector, including chefs, housekeeping, and owners. The company generates revenue by providing a platform that saves time and reduces costs on every order, offering a win-win solution for both operators and distributors. Reeco's marketplace is designed to handle fast-moving goods, providing a robust ecosystem that supports efficient and profitable transactions.
Source: Dealroom company dataKnowledge graph
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Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VCOther financing | May 2026 | $30M | $120M | Aleph · Net Capital Ventures · Joule Ventures | ↗ |
| SERIES AOther financing | Jan 2025 | $15M | $60M | Aleph · Joule Ventures · Net Capital Ventures | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Reeco is 17K monthly website visits, up 233.3% over the last three months. Reeco's team grew 121.9% over the past year.
Open positions
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed17 investors entered at this stage
- NVNet Capital Ventures
Joule Ventures
Dafna Winocur
Henry chen Weinstein
Dror Glass
Guy Cohen- LBLimor Beker
Dan Naftali- DFDaniel Frankenstein
Arale Cohen
Eynat Guez
Brian Rosenzweig
James Kong
Jonny Harel-Cohen- EDEyal Desheh
Einat Nemesh- CBChai Barbi
Series A1 investor entered at this stage
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Reeco on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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