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Redefine Meat

Food · Rehovot, Israel · Founded 2018

Uses 3D printing technology, meat digital modeling, and food formulations to produce animal-free meat MoreLess

Redefine Meat is a startup that operates in the alternative protein market, specifically focusing on plant-based meat substitutes. The company aims to create a new kind of meat that is not only environmentally friendly but also animal-friendly. Redefine Meat's products are designed to mimic the taste, texture, and aroma of traditional meat, providing an uncompromising and extraordinary culinary experience.

The company's product portfolio is diverse, ranging from burgers to Mediterranean kababs, and is loved by chefs worldwide. These products are also available for home cooking, allowing consumers to enjoy the unique flavors and textures of Redefine Meat at home. The company's offerings include a lamb kofta mix, a pork-flavored sausage, and a range of other products that cater to various cuisines and dietary preferences.

Redefine Meat's business model is centered around providing a premium culinary experience for any type of cuisine. The company collaborates with meat experts to create its products, which are designed to revolutionize food service with their taste, texture, and versatility.

The company primarily serves professional kitchens, offering a product line custom-designed to meet their high standards and demands. However, it also targets home cooks, providing them with a range of products that can be easily prepared and enjoyed at home.

Redefine Meat generates revenue by selling its plant-based meat substitutes to both professional kitchens and consumers.

Keywords: Plant-based meat, Alternative protein, Environmentally friendly, Animal-friendly, Culinary experience, Diverse product portfolio, Professional kitchens, Home cooking, Revenue generation, Food service revolution.

Company overview

Redefine Meat company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2018
Headquarters
Rehovot, Israel
Employees
142
Open positions
6
Dealroom signal
64.5
sub industryInnovative Foodbusiness modelManufacturingsectorBiotechnologysectorNutritionsectorBeefsectorSynthetic BiologysectorPlant-BasedsectorAlternative ProteinsectorMeat SubstitutesectorSustainable Development GoalssectorNutrition SolutionsectorMusclesectorTexturesectorClimate Tech

Valuation & funding

Redefine Meat funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCOther financing Jan 2022 $135M $540M Synthesis Capital · Hanaco Venture Capital
SERIES AOther financing Feb 2021 $29M $116M K3 ventures · Hanaco Venture Capital · CPT Capital · Losa Group
SEEDOther financing Sep 2019 $6M $24M PHW Group · Hanaco Venture Capital · CPT Capital
FundingOther financing Mar 2019 $0 Undisclosed
Showing 4 recorded eventsUnlock the complete deal history →

Growth signals

Redefine Meat website traffic

Latest recorded traffic for Redefine Meat is 51K monthly website visits, up 4.1% over the last three months. Redefine Meat's team declined 6% over the past year.

Latest monthly visits51K 3-month web change+4.1% 1-year team growth-6%
Monthly website visits91 observations · Dec 2018–Jul 2026
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Comparisons

Redefine Meat compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Redefine Meat's talent

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Team profiled 14 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

7 investors on Redefine Meat's cap table

Sourced from Dealroom's funding and investor records.

Seed 3 investors entered at this stage
CPT Capital
PHW Group
Hanaco Venture Capital
Series A 3 investors entered at this stage
Happiness Capital
K3 ventures
Losa Group
Series B+ 1 investor entered at this stage
Synthesis Capital

Global footprint

Where Redefine Meat has talent and traffic

Workforce by country
9 countries with
team presence
🇮🇱 Israel54.4%
🇳🇱 Netherlands23.7%
🇬🇧 United Kingdom7%
🇩🇪 Germany5.3%
🇺🇸 United States3.5%
Top 5 of 9 shown

In the news

Latest news about Redefine Meat

Recent press, funding announcements, and product moves mentioning Redefine Meat — open to read from the original sources.

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Market sentiment

What the market is saying about Redefine Meat

An AI-synthesized read of the highest-engagement posts about Redefine Meat on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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