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Rebelstork

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A marketplace community to buy and sell curated, experienced baby gear

Toronto, CanadaFounded 2019eCommerce & Marketplaces
Valuation $100–250M Last recorded · 2024
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Rebelstork and the history behind them.

About Rebelstork

Rebelstork operates as a tech-driven marketplace specializing in overstock and retailer-returned baby gear. The company serves new parents across North America, providing them with high-quality baby products at significantly reduced prices. Rebelstork's business model focuses on sustainability by diverting excess and returned baby gear from landfills and reselling them to consumers. This approach not only supports environmental sustainability but also offers financial relief to parents. The company employs a proprietary AI pricing algorithm to ensure fair pricing for both buyers and sellers, making the transaction process seamless and hassle-free. Rebelstork is a Certified B Corporation, emphasizing its commitment to social and environmental performance. The company also engages in philanthropic activities through its FlockGives initiatives, partnering with organizations like Mamas for Mamas and The New Mom Project to provide essential baby gear to mothers in need.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2019
Headquarters
Toronto, Canada
Employees
43
Open positions
None listed
Dealroom signal
57.1/100
Industry
Kids
Sector
eCommerce & Marketplaces, Sustainable Development Goals, Climate Tech, Circular Economy, B Corp
Business model
Marketplace & ecommerce
Client focus
b2c

Funding history

6 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES B✓Equity / VC Nov 2025 — — Marcy Venture Partners ↗
SERIES A✓Equity / VC Sep 2024 $18M $72M Marcy Venture Partners · Golden Ventures · Maveron · Serena Ventures ↗
Showing the latest 2 of 6 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021 —
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Growth signals

Rebelstork website traffic

Latest recorded traffic for Rebelstork is 850 monthly website visits, down 81.1% over the last three months. Rebelstork's team declined 31.7% over the past year.

Latest monthly visits850 3-month web change-81.1% 1-year team growth-31.7%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

10 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A9 investors entered at this stage

  • K2 & Associates
  • Haywood Securities
  • Venn Growth Partners
  • Golden Ventures
  • Wakestream Ventures
  • Garage Capital
  • Maveron
  • Marcy Venture Partners
  • Serena Ventures

Other known investors1 additional known investor

  • Jonathan McCarthy
Team profiled 5 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇨🇦 Canada · Toronto HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Rebelstork on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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