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Reasoning

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Pioneering application service provider (asp) that specializes in software quality and modernization

Mountain View, United StatesFounded 1994Marketing
Valuation $50–100M Last recorded · 2000
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About Reasoning

Digital Reasoning was an American cognitive computing company founded in 2000 by Tim Estes. Initially backed by investment from his mother, the company focused on providing services to U.S. intelligence agencies. A significant milestone was a 2004 contract with the National Ground Intelligence Center to use its Synthesys software to track enemies in the War in Afghanistan. In 2010, the company received funding from In-Q-Tel, the CIA's venture capital firm, further solidifying its work within the defense sector.

The company later expanded its offerings to the private sector, targeting financial institutions like banks and hedge funds. Its Synthesys platform was adapted to help these clients monitor internal communications to detect compliance risks such as fraud and insider trading. By 2014, Digital Reasoning had secured an additional $24 million in funding from investors including Credit Suisse Asset Management and Goldman Sachs. Over the years, the company appointed new leadership to accelerate growth, including Brett Jackson as CEO in 2017. The business model centered on leveraging its cognitive computing platform to analyze vast amounts of human communications, identifying risks and opportunities for its clients.

Ultimately, after a series of leadership changes, Digital Reasoning was acquired by Smarsh, a financial technology software company, in November 2020. Smarsh has continued to utilize the core compliance intelligence software as part of its portfolio. In a subsequent development, the healthcare division of Digital Reasoning was spun out into a new startup called Azra AI in April 2022.

Source: Dealroom company data

At a glance

Status
Operational
Founded
1994
Headquarters
Mountain View, United States
Employees
1
Open positions
None listed
Dealroom signal
21.0/100
Industry
Marketing
Sub-industry
CRM & Sales
Sector
Marketing, SaaS, Platform
Client focus
b2b

Funding history

1 recorded event

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES D✓Equity / VC Sep 2000 $15M $60M C.E. Unterberg, Towbin · Aspen Ventures —
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Growth signals

Reasoning website traffic

Latest recorded traffic for Reasoning is 160 monthly website visits. Reasoning's team grew 0% over the past year.

Latest monthly visits160 1-year team growth0%
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Similar companies

Closest operating peers by Dealroom taxonomy

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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later2 investors entered at this stage

  • C.E. Unterberg, Towbin
  • Aspen Ventures
Employees 1 total headcount
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · Mountain View HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Reasoning on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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