R
RD Station
Marketing · Florianópolis, Brazil · Founded 2011
RD Station mission is to help SMEs create a predictable and scalable customer growth machine using inbound marketing MoreLess
RD Station originated in Florianópolis, Brazil, in 2011, founded by Eric Santos, André Siqueira, Bruno Ghisi, Guilherme Lopes, and Pedro Bachiega under the name Resultados Digitais. The founders, who had previously worked together, identified a market opportunity while seeking effective online promotion strategies, discovering the potential of inbound marketing for small and medium-sized businesses. The company's initial strategy focused on educating the Brazilian market about digital marketing, establishing itself as a thought leader to build demand for its services.
A significant milestone occurred in March 2021 when TOTVS, a Brazilian enterprise software giant, acquired a 92% stake in RD Station for R$ 1.86 billion, marking Brazil's largest private software M&A deal. Despite the acquisition, Eric Santos continued to lead the company, ensuring continuity in its strategic direction and international expansion plans.
The firm operates on a software-as-a-service (SaaS) model, providing a comprehensive platform for marketing and sales automation primarily to small and medium-sized businesses (SMBs). Its client base exceeds 40,000 companies across more than 20 countries. The business generates revenue through tiered subscription plans for its software solutions.
RD Station's core offerings are RD Station Marketing and RD Station CRM. RD Station Marketing is an all-in-one platform designed to manage and automate digital marketing efforts. It enables users to create landing pages, forms, and pop-ups; manage social media posts and ad campaigns; and execute email marketing with automation and lead scoring to nurture contacts through the sales funnel. The platform also includes analytics tools to measure campaign performance and track channel effectiveness. RD Station CRM is a tool for organizing the sales pipeline, managing customer interactions, and tracking sales opportunities generated from marketing efforts. The two products are designed to integrate seamlessly, providing a unified system for managing the entire customer journey, from lead capture to sales conversion.
Keywords: marketing automation, sales automation, CRM, inbound marketing, lead generation, SaaS, SMB software, lead nurturing, digital marketing, Brazilian tech
Company overview
RD Station company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2011
- Headquarters
- Florianópolis, Brazil
- Employees
- 668
- Open positions
- 135
- Dealroom signal
- 60.2
- Investment activity
- 2 companies · latest Jun 2023
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
RD Station funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Mar 2021 | $319M | $355M | TOTVS | — |
| SERIES DOther financing | Aug 2019 | $50M | $200M | Redpoint · Endeavor Catalyst · TPG Growth · Riverwood Capital | ↗ |
| SERIES COther financing | Nov 2016 | $19M | $77M | DGF Investimentos · TPG Growth · Endeavor Catalyst · TPG | — |
| SERIES BOther financing | Jul 2015 | $2.7M | $11M | DGF Investimentos · Redpoint eventures · Astella Investimentos | — |
| SERIES AOther financing | Jul 2013 | $887K | $3.5M | DGF Investimentos | — |
Growth signals
RD Station website traffic
Latest recorded traffic for RD Station is 2.5M monthly website visits, up 0% over the last three months. RD Station's team grew 0% over the past year.
Hiring
Open positions at RD Station
Current openings linked to this company in Dealroom.
Comparisons
RD Station compared with similar companies
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Capital deployed
RD Station investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Exact SalesBrazilSoftware for presales teams that can qualify leads by extracting rich data
$9Mvaluation
TallosMaracanaú, BrazilArtificial Intelligence Tallos was created to humanize service on our platform
$1.2Mvaluation
Talent graph
RD Station's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where RD Station has talent and traffic
In the news
Latest news about RD Station
Recent press, funding announcements, and product moves mentioning RD Station — open to read from the original sources.
Market sentiment
What the market is saying about RD Station
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Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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