QingCi Digital

About QingCi Digital

QingCi Digital, also known as Qingci Games Inc., is a publicly-traded mobile game developer and publisher headquartered in Xiamen, China. The company was founded in 2012 by Yang Xu. Xu, who also co-founded G-bits, has been instrumental in the creation of major game titles like "Wèn Dǐng" (问鼎). QingCi Digital specializes in creating engaging content and distinctive gameplay experiences, particularly targeting the younger generation, with approximately 76% of its players being 30 years old or younger.

The firm has established itself as a notable player in China's casual games market, with a specific focus on idle games and Rogue-like RPGs. Their business model encompasses game development, publishing, and operations. Revenue is primarily generated through the sale of in-game virtual items, licensing games to third-party publishers, and providing in-game information and marketing services. The company also generates income from the sale of peripheral products and offering technical services. A significant milestone for the company was its listing on the Hong Kong Stock Exchange on December 16, 2021, under the stock code 6633.HK. This public offering was supported by cornerstone investors including Alibaba, Tencent, and Bilibili.

QingCi Digital's portfolio includes several popular titles such as "The Marvelous Snail" (最强蜗牛), "Lantern and Dungeon" (提灯与地下城), and "Gumballs & Dungeons" (不思议迷宫). "The Marvelous Snail," an idle RPG, achieved substantial success, generating over RMB 400 million in gross billings within its first month and averaging 4.4 million monthly active users from June to December 2020. The company serves a global audience, with players in mainland China and overseas, and distributes its games through major channels like the iOS App Store and Google Play. To optimize revenue, the company utilizes platforms like Unity Ads for ad monetization.