Qida

Qida, legally known as Caring Well, S.L., is a social impact company operating in the Spanish home healthcare market, established in 2018. The company was founded by CEO Oriol Fuertes Cabassa, Anna Montañés, and Guillem Garcia with a dual mission: to enhance the quality of life for dependent and chronically ill patients at home and to elevate the social status of caregivers. Fuertes' background includes over a decade at McKinsey & Company, where he advised European governments on healthcare strategies, and a role at the General Secretariat of Health of the Generalitat of Catalonia, experiences that shaped his vision for Qida. He holds an MBA from London Business School and a Master in Business Administration from ESADE.

The company targets the growing demographic of elderly individuals in Spain, a country where nearly 90% of people over 65 prefer to age at home. Qida operates as a B-Corp, indicating a commitment to social and environmental performance. Its business model focuses on providing integrated services for at-home care, serving both private clients (B2C) and partnering with public sector entities, insurance companies, and financial institutions (B2B). Revenue is generated from these private and public home care services, as well as specialized insurance solutions. The company has demonstrated significant growth, securing total funding of $24.7 million over four rounds, including a $19.3 million Series B round in March 2023 led by Kibo Ventures.

Qida's service is built on a technology-enabled platform that facilitates proactive and preventive monitoring, aiming to reduce unnecessary hospital visits. This platform streamlines patient assessment, improves the matching of patients with caregivers, and supports the overall service delivery to the patient and their family. A key differentiator is the company's rigorous selection and treatment of its caregivers, known as "Qiders." With a selection rate of only 12%, Qida ensures its caregivers are highly qualified. The company advocates for better working conditions and compensation, recommending salaries 20% above the market average, to professionalize the caregiving sector. This approach is central to its "Triple M" mission: enabling **M**ore people to live for **M**ore time with **M**ore quality of life at home.

Keywords: home healthcare, geriatric care, social impact, in-home care services, dependent care, chronic illness management, caregiver support, healthcare technology, B-Corp, elderly care, remote patient monitoring, preventive healthcare, assisted living, Spain healthcare, Oriol Fuertes, Kibo Ventures, Ship2B Ventures, caregiving platform, long-term care, integrated care