Qdama

About Qdama

Guangzhou Qiandama Agricultural Products Co., Ltd., operating as Qdama, has established a significant presence in China's fresh food retail market by focusing on a community-centric model. The company was founded in 2012 by Feng Jisheng, who drew from his extensive experience in agricultural product supermarkets to launch the venture. Initially, Qdama began as a single pork stall in a wet market in Dongguan. The founding principle, "never sell overnight meat," was a direct response to consumer demand for freshness and became the cornerstone of the company's brand identity. This core concept proved so successful that it led to the business being pushed out of the traditional market by competitors, which catalyzed its transition into community-based stores.

The founder's journey is a tale of vision and perseverance. Feng Jisheng's initial idea for a "daily clearance" model for fresh meat was met with skepticism, even from his sister, Feng Weihua, who would later become the company's general manager. Undeterred, Feng Jisheng single-handedly proved the viability of his model, first with the pork stall and then with the first full-fledged community store. Feng Weihua, inspired by her brother's early success and vision, joined the company after his fourth store opened, even selling her house to support its expansion. Her prior experience includes a previous, albeit unsuccessful, attempt at co-founding a pork brand, which provided her with valuable lessons. Today, Feng Jisheng serves as the chairman, focusing on long-term strategy, while Feng Weihua handles the day-to-day operations as general manager.

Qdama's business model revolves around a network of franchised community stores, strategically located to be the "grocery market at your doorstep." The company serves urban residents who prioritize freshness in their daily shopping. Revenue is generated through franchise fees, a brand usage fee, and a percentage of the franchisees' profits. The product catalog is extensive, featuring eight main categories: vegetables, aquatic products, fruits, pork, other meats, eggs and milk, and processed foods. The company’s unique selling proposition is its "daily clearance" system, where products are discounted every evening starting at 7 p.m. until all remaining stock is given away, ensuring zero inventory overnight. This strategy not only guarantees freshness but also drives high customer traffic and loyalty. To support this, Qdama has built a robust supply chain with self-operated distribution centers that ensure timely delivery to all its franchise locations. The company has also expanded its reach through online channels and pre-order options, which have seen significant growth.