HowGood

About HowGood

HowGood is an independent research company that operates a SaaS sustainability intelligence platform called Latis, built on what it reports to be the world's largest database on food product sustainability. The company was founded in 2006 as "Scryve" by brothers Alexander and Arthur Gillett and is headquartered in Brooklyn, New York. The founders, who did not have a direct background in the food industry, started the company to provide an easy way for consumers and businesses to understand the sustainability of food products.

HowGood's core offering is its Latis platform, which provides ingredient-level sustainability analysis for food companies to measure, reduce, and report their environmental and social impact. The platform assesses ingredients, chemicals, and materials across eight key metrics: Greenhouse Gas Emissions, Processing, Blue Water Usage, Labor Risk, Land Occupation, Soil Health, Biodiversity, and Animal Welfare. This data enables brands, retailers, restaurants, and suppliers to make informed decisions about sourcing, product development, and supply chain management to meet sustainability goals and regulatory requirements. The company's methodology is supported by over 18 years of research, consolidating findings from more than 600 accredited sources, including peer-reviewed studies, academic texts, and government publications.

The company generates revenue through its SaaS platform, serving clients ranging from CPGs like Danone North America to retailers and restaurants such as Ahold Delhaize, Chipotle, and Shake Shack. Initially, the company provided in-store rating tags for grocery products, but has since evolved to focus on providing its extensive data to businesses for internal strategy and reporting. HowGood has raised a total of $27.4 million in funding over five rounds, with its latest Series C round in May 2022 raising $12.5 million, led by Titan Grove. This funding is aimed at expanding its team and partnerships in the U.S. and Europe.