COMPANY PROFILE

Pulley

Equity management platform provides the tools and insights to help fundraise smarter, attract better talent, and stay compliant

San Francisco, United StatesFounded 2019Fintech

Valuation $100–250M Last recorded · 2022

Revenue $1–10M Latest reported FY

Headcount <100 Current team size

Total funding $50–100M Disclosed equity funding

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About Pulley

Pulley operates in the cap table management sector, providing essential tools for startups and founder-led companies to better understand and optimize their equity. The company serves entrepreneurs and early-stage businesses, simplifying the complex process of managing cap tables. Pulley's business model revolves around offering a software-as-a-service (SaaS) platform that generates revenue through subscription fees. By focusing on equity management, Pulley helps its clients navigate the intricacies of ownership distribution, investor relations, and compliance, ultimately making it easier for anyone to start and grow a company.

Source: Dealroom company data

At a glance

Status: Operational
Founded: 2019
Headquarters: San Francisco, United States
Employees: 109
Open positions: 2
Dealroom signal: 88.8/100
Industry: Legal, Fintech
Sub-industry: Wealth Management
Sector: Fintech, Private Equity, Alternative Investments, Fundraising, Governance, Risk and Compliance, Equity Management, Investing in Startups, CFO Tech, Private Equity Tools, YC W20
Business model: SaaS
Client focus: b2b
Links: Website LinkedIn X

Knowledge graph

News, research, reports and resources connected to this company by Dealroom

Funding history

3 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES BOther financing	Jul 2022	$40M	$160M	Keith Rabois · Stripe · Elad Gil · Avichal Garg	↗
SERIES AOther financing	Oct 2020	$10M	$40M	General Catalyst · 8VC · Hustle Fund · Caffeinated Capital	—

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022
2021
2020		—

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Growth signals

Pulley website traffic

Latest recorded traffic for Pulley is 98K monthly website visits, down 10.9% over the last three months. Pulley's team grew 21.1% over the past year.

Latest monthly visits98K 3-month web change-10.9% 1-year team growth+21.1%

Monthly website visitsJun 2020–Jul 2026

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Open positions

Openings linked to this company in Dealroom

Staff Software EngineerSan Francisco, CA · Backend Development · Aug 2, 2026 Senior Software EngineerSan Francisco, CA · Backend Development · Aug 1, 2026 Senior Backend Engineer, Core ProductSan Francisco, CA · Backend Development · Feb 24, 2026 Scaled Customer Success ManagerSan Francisco, California, United States · CSM & Support · Jan 16, 2026

4 distinct openings shownExplore hiring signals →

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Closest operating peers by Dealroom taxonomy

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LELedgyThe equity management platform built for growing companies	London, United Kingdom	Operational
CACartaPrivate market software uniting equity, funds, and investors	San Francisco, United States	Operational
SMStandard MetricsAutomated data platform that enables financial transparency between startups and investors	San Francisco, United States	Operational
TRtricaFull-stack technology platform for growth-stage investments and equity management	Mumbai, India	Operational
GUGustPlatform that supports startups from inception to growth and funding, offering tools for company incorporation, equity management, and fundraising	New York City, United States	Operational
QAQAPITAProvides capitalization table and employee stock ownership plans management software	Singapore, Singapore	Operational
FUFundWaveFundWave offers a fund administration solution for alternative funds such as Private Equity Funds, Venture Capital Funds, Fund of Funds and Real Estate Funds	Singapore, Singapore	Operational