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Secondmind
A cloud-based decision-making platform powered by AI
About Secondmind
Founded in 2016 and headquartered in Cambridge, UK, Secondmind operates at the intersection of artificial intelligence and automotive engineering. Initially known as PROWLER.io, the company was established by Aleksi Tukiainen, Dongho Kim, and Vishal Chatrath, with Gary Brotman later taking the helm as CEO to pivot the company's focus. The firm initially developed a broad 'decision engine' but strategically shifted to concentrate on the automotive sector, recognizing the industry's profound need for AI-driven optimization in vehicle design and development.
Secondmind's core business revolves around its software-as-a-service (SaaS) platform, providing cloud-native optimization solutions for automotive engineers. The company generates revenue by offering its advanced machine learning tools to automotive original equipment manufacturers (OEMs) and suppliers. This business model is centered on helping clients reduce design simulation time, minimize calibration overhead, and accelerate the development of more sustainable vehicles. The company has secured significant funding, totaling over $40 million, from investors including Amadeus Capital, Atlantic Bridge, Cambridge Innovation Capital, and a strategic partnership with Mazda Motor Corporation.
The company's flagship product is the Secondmind Optimization Engine, which is fueled by a proprietary technology called Secondmind Active Learning. This technology is designed to make accurate predictions from small volumes of data, which can reduce data requirements by up to 80% and simulation needs by 20%. The platform offers specific products like 'Secondmind for System Design' and 'Secondmind for Calibration'. 'System Design' allows engineers to automatically discover and visualize feasible design options early in the development process, while 'Calibration' helps create precise control strategies and calibration maps by integrating engineering expertise with machine learning models. These tools connect with existing simulation software and utilize cloud computing to explore complex design spaces, analyze trade-offs, and identify optimal solutions, ultimately speeding up time-to-market for new vehicles.
Significant milestones for Secondmind include a multi-year strategic partnership with Mazda to accelerate vehicle design and development. The company has received numerous accolades, such as the "AutoTech AI Innovation of the Year" in 2023 and the "Alternative Powertrain Test Innovation of the Year 2024". It was also selected for the Tech Nation Future Fifty scale-up program and named one of Bloomberg UK's startups to watch in 2024. With a growing global presence, including offices in Japan and the US, Secondmind is positioning itself as a key enabler in the transition to software-defined and carbon-neutral mobility.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2016
- Headquarters
- Cambridge, United Kingdom
- Employees
- 60
- Open positions
- 3
- Dealroom signal
- 71.4/100
- Sector
- Energy, Automotive, Analytics, Optimization, Decision Making, Behavioral Analysis, Core AI, Drones, Spinout
- Technology
- Artificial Intelligence, Deep Tech, Machine Learning
- Business model
- Manufacturing, SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VCOther financing | Nov 2023 | $16M | $104M | Cambridge Innovation Capital · Mazda · Amadeus Capital Partners · Atlantic Bridge | ↗ |
| LATE VCOther financing | Dec 2020 | $12M | $46M | Cambridge Innovation Capital | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Secondmind is 6.2K monthly website visits, up 26.5% over the last three months. Secondmind's team declined 11.8% over the past year.
Open positions
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed4 investors entered at this stage
Amadeus Capital Partners
Passion Capital
SGInnovate
Pitch@Palace
Series A6 investors entered at this stage
Cambridge Innovation Capital
Atlantic Bridge
RB Capital
Tencent
Pearson
Mandatum Life Insurance
Series B and later1 investor entered at this stage
Mazda
Other known investors1 additional known investor
University of Cambridge
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Secondmind on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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