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Provar

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AI-powered, low-code test automation platform for Salesforce

Warwick, United KingdomFounded 2011Marketing
Valuation $50–100M Last recorded · 2025
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Provar and the history behind them.

About Provar

Provar is a software company headquartered in London, England, that develops and markets a suite of low-code testing solutions specifically designed for the Salesforce ecosystem. The company was founded in 2014 by Geraint Waters and Flavia Waters, who identified a need for more reliable and efficient testing methods for Salesforce implementations. Geraint Waters, who now serves as Chief Evangelist, leveraged his extensive experience in IT consulting and managing global QA for financial institutions like Barclays and UBS to address the challenges of testing on the Salesforce platform.

Provar's business model is subscription-based, offering various pricing tiers for its products. The company targets the approximately 150,000 companies worldwide that use Salesforce, providing tools for a range of users, from manual testers and Salesforce admins to expert automation engineers and developers. The company has organically grown since its launch, opening offices in North America and India, and has secured significant funding, including a $17 million Series A round in 2021 led by Kennet Partners, to fuel its global expansion and platform development. Total funding has reached $12 million over three rounds.

The company's core product suite includes Provar Automation and Provar Manager, which together create a centralized quality hub. Provar Automation is a low-code solution that enables users to build, execute, and debug tests both within and outside of Salesforce. It utilizes Salesforce's metadata to create durable tests that are less prone to breaking during Salesforce's frequent updates, a common issue with generic testing tools. Key features include a point-and-click interface, AI-powered test generation, cross-browser testing capabilities, and integration with CI/CD tools like Jenkins and Git. Provar Manager, launched in 2022, is a Salesforce-native test management tool for planning, analyzing, and reporting on all testing activities, including manual and automated tests. It offers features for release risk management, centralized reporting dashboards, and strategic integrations with platforms like Jira, Azure DevOps, and Salesforce DevOps Center.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2011
Headquarters
Warwick, United Kingdom
Employees
122
Open positions
None listed
Dealroom signal
59.1/100
Industry
Marketing
Sector
Marketing, Testing, Consulting Services, App, Automated Technology, uk is8 creative industries
Business model
SaaS
Client focus
b2b

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES B✓Equity / VC Sep 2025 $4.1M $83M Undisclosed —
SERIES A✓Equity / VC Feb 2021 $17M $68M Kennet Partners —
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Provar website traffic

Latest recorded traffic for Provar is 17K monthly website visits, down 32% over the last three months. Provar's team declined 26.9% over the past year.

Latest monthly visits17K 3-month web change-32% 1-year team growth-26.9%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • Kennet Partners

Other known investors1 additional known investor

  • Bob Desantis
Team profiled 14 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
7 countries with
team presence
🇮🇳 India61.4%
🇺🇸 United States18.8%
🇬🇧 United Kingdom14.8%
🇲🇾 Malaysia1%
🇮🇹 Italy1%
Top 5 of 7 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Provar on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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