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Provar
AI-powered, low-code test automation platform for Salesforce
About Provar
Provar is a software company headquartered in London, England, that develops and markets a suite of low-code testing solutions specifically designed for the Salesforce ecosystem. The company was founded in 2014 by Geraint Waters and Flavia Waters, who identified a need for more reliable and efficient testing methods for Salesforce implementations. Geraint Waters, who now serves as Chief Evangelist, leveraged his extensive experience in IT consulting and managing global QA for financial institutions like Barclays and UBS to address the challenges of testing on the Salesforce platform.
Provar's business model is subscription-based, offering various pricing tiers for its products. The company targets the approximately 150,000 companies worldwide that use Salesforce, providing tools for a range of users, from manual testers and Salesforce admins to expert automation engineers and developers. The company has organically grown since its launch, opening offices in North America and India, and has secured significant funding, including a $17 million Series A round in 2021 led by Kennet Partners, to fuel its global expansion and platform development. Total funding has reached $12 million over three rounds.
The company's core product suite includes Provar Automation and Provar Manager, which together create a centralized quality hub. Provar Automation is a low-code solution that enables users to build, execute, and debug tests both within and outside of Salesforce. It utilizes Salesforce's metadata to create durable tests that are less prone to breaking during Salesforce's frequent updates, a common issue with generic testing tools. Key features include a point-and-click interface, AI-powered test generation, cross-browser testing capabilities, and integration with CI/CD tools like Jenkins and Git. Provar Manager, launched in 2022, is a Salesforce-native test management tool for planning, analyzing, and reporting on all testing activities, including manual and automated tests. It offers features for release risk management, centralized reporting dashboards, and strategic integrations with platforms like Jira, Azure DevOps, and Salesforce DevOps Center.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2011
- Headquarters
- Warwick, United Kingdom
- Employees
- 122
- Open positions
- None listed
- Dealroom signal
- 59.1/100
- Industry
- Marketing
- Sector
- Marketing, Testing, Consulting Services, App, Automated Technology, uk is8 creative industries
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Sep 2025 | $4.1M | $83M | Undisclosed | — |
| SERIES A✓Equity / VC | Feb 2021 | $17M | $68M | Kennet Partners | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Provar is 17K monthly website visits, down 32% over the last three months. Provar's team declined 26.9% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Kennet Partners
Other known investors1 additional known investor
Bob Desantis
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Provar on X, ranked by likes and reposts, corporate channels excluded.
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Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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