P
PROS
Provides AI-based solutions that power commerce in the digital economy
About PROS
PROS is a leading provider of AI-driven solutions designed to enhance sales efficiency and customer engagement in the digital economy. The company serves a diverse range of clients, including major airlines, manufacturers, and distributors, helping them to optimize their sales processes and improve profitability. Operating in the B2B market, PROS leverages advanced machine learning and artificial intelligence to provide dynamic pricing, sales optimization, and revenue management solutions. The business model is primarily subscription-based, generating revenue through software licenses and ongoing service fees. PROS also offers consulting and support services to ensure clients maximize the value of their solutions. By enabling smarter selling and buying experiences, PROS helps companies outperform in the competitive digital landscape.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 1985
- Headquarters
- Houston, United States
- Employees
- 2,214
- Open positions
- 15
- Dealroom signal
- 64.8/100
- Industry
- Marketing, Enterprise Software
- Sub-industry
- CRM & Sales
- Sector
- AI
- Technology
- Artificial Intelligence, Deep Tech, Machine Learning
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 3 companies, latest Nov 2021
- Capital deployed
- —
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning PROS.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| BUYOUT✓Exit | Sep 2025 | $1.4B | $1.4B | Thoma Bravo | ↗ |
| IPO✓Exit | Jun 2007 | $0 | — | Undisclosed | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for PROS is 78K monthly website visits, down 51.2% over the last three months. PROS's team declined 11.1% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 YaloYalo: Conversational Commerce in WhatsApp and Facebook Messenger |
San Francisco, United States | Operational | 321 | $143M | $250M |
 BionlineOffers AI-based software for sales optimization |
Valencia, Spain | Operational | |||
 ZowieAutomate questions, builds relationships and turns support into sales |
San Francisco, United States | Operational | |||
 UpscaleA new-age sales engagement platform that automates sales outreach by using multiple channels like email, phone calls, LinkedIn, text messages and more |
Middletown, United States | Operational | |||
 LimechatAn AI-powered Level 3 Chatbots and WhatsApp automation for D2C businesses |
Gurugram, India | Operational | |||
 WhichitInteractive commercial content platform for audience engagement |
London, United Kingdom | Acquired | |||
 TenfoldTenfold helps companies have better customer conversations |
Austin, United States | Acquired | |||
 Bold360Offers a Live Chat Engagement and AI Software |
Boston, United States | Acquired |
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
EveryMundoMiami, United StatesDigital marketing and advertising company of technology products for airlines
→
TR
TravelaerBiot, FranceDigital products for the travel industry
$12Mvaluation
Vayant Travel TechnologiesSofia, BulgariaProvides advanced shopping, merchandising, and inspirational travel solutions
$35Mvaluation
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
NEVEQ
Series B and later3 investors entered at this stage
JMI Equity
TA Associates
Thoma Bravo
Other known investors1 additional known investor
Sagard Holdings
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about PROS on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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