COMPANY PROFILE

Prodigy

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New system of transaction for modern car dealerships

San Francisco, United StatesFounded 2015Fintech

Valuation $50–100M Last recorded · 2019

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Prodigy

Prodigy offers an iPad-based digital sales platform designed to streamline the car buying process for dealerships and their customers. Operating primarily in the automotive retail market, Prodigy serves car dealerships looking to modernize their sales processes and improve customer satisfaction. The platform integrates seamlessly with existing dealership software, minimizing the need for extensive retraining or additional software costs. By providing tools for both online and in-store sales, Prodigy enables a seamless transition between digital and physical retail environments, reducing the time per sale and increasing gross margins. The business model is likely subscription-based, charging dealerships for access to its platform and tools. Prodigy's revenue is generated through these subscriptions and possibly additional services or features. The company boasts impressive metrics, such as dealerships selling over 30 cars in their first week using the platform.

MoreLess Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2015
Headquarters: San Francisco, United States
Employees: 8
Open positions: None listed
Dealroom signal: 67.5/100
Industry: Fintech, Transportation
Sub-industry: Search, Buy & Rent
Sector: Fintech, Retail, SaaS, Platform, Mortgages & Lending
Client focus: b2b
Links: Website LinkedIn

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Funding history

6 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Mar 2021	$0	—	Upstart	—
SERIES A✓Equity / VC	Oct 2020	—	—	Sand Hill Angels · Bossa Invest · Andrew Vigneault · Mindset Ventures	—

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Growth signals

Prodigy website traffic

Latest recorded traffic for Prodigy is 150 monthly website visits, up 50% over the last three months. Prodigy's team declined 42.9% over the past year.

Latest monthly visits150 3-month web change+50% 1-year team growth-42.9%

Monthly website visitsOct 2017–Jun 2026

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