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Prodigy
Fintech · San Francisco, United States · Founded 2015
New system of transaction for modern car dealerships MoreLess
Prodigy offers an iPad-based digital sales platform designed to streamline the car buying process for dealerships and their customers. Operating primarily in the automotive retail market, Prodigy serves car dealerships looking to modernize their sales processes and improve customer satisfaction. The platform integrates seamlessly with existing dealership software, minimizing the need for extensive retraining or additional software costs. By providing tools for both online and in-store sales, Prodigy enables a seamless transition between digital and physical retail environments, reducing the time per sale and increasing gross margins. The business model is likely subscription-based, charging dealerships for access to its platform and tools. Prodigy's revenue is generated through these subscriptions and possibly additional services or features. The company boasts impressive metrics, such as dealerships selling over 30 cars in their first week using the platform. Keywords: digital sales platform, car dealerships, automotive retail, iPad-based, seamless integration, customer satisfaction, gross margins, online-to-in-store, subscription model, sales efficiency.
Company overview
Prodigy company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2015
- Headquarters
- San Francisco, United States
- Employees
- 8
- Open positions
- None listed
- Dealroom signal
- 67.5
Valuation & funding
Prodigy funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Mar 2021 | $0 | — | Upstart | — |
| SERIES A✓Equity / VC | Oct 2020 | — | — | Sand Hill Angels · Bossa Invest · Andrew Vigneault · Mindset Ventures | — |
| SERIES A✓Equity / VC | May 2019 | $9M | $36M | SGH Capital · Abstract Ventures · Tribe Capital | — |
| EARLY VCEquity / VC | Jan 2019 | $0 | — | Undisclosed | — |
| SEED✓Equity / VC | Feb 2018 | $5.4M | $22M | SV Angel · 8VC · Battery Ventures · Tuesday Capital | — |
| SEEDEquity / VC | Jan 2017 | Alchemist Accelerator · Bossa Invest | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 8 |
| 2025 | 14 |
| 2024 | 14 |
| 2023 | 14 |
| 2022 | 14 |
| 2021 | 19 |
| 2020 | 53 |
Growth signals
Prodigy website traffic
Latest recorded traffic for Prodigy is 150 monthly website visits, up 50% over the last three months. Prodigy's team declined 42.9% over the past year.
Comparisons
Prodigy compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
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 LendrockOnline auto financing platform |
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Talent graph
Prodigy's talent
Source: Dealroom Talent Intelligence.
Investors
24 investors on Prodigy's cap table
Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.
Global footprint
Where Prodigy has talent and traffic
team presence
In the news
Latest news about Prodigy
Recent press, funding announcements, and product moves mentioning Prodigy — open to read from the original sources.
Market sentiment
What the market is saying about Prodigy
An AI-synthesized read of the highest-engagement posts about Prodigy on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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