Prisma Medios de Pago

About Prisma Medios de Pago

Prisma Medios de Pago operates as a key technology company in the Argentine payments sector, connecting financial institutions, merchants, and consumers. The company was established in 2014 through the merger of Visa Argentina and Banelco, combining extensive experience in the local payments market. A significant milestone in its history occurred in January 2019, when the private equity firm Advent International acquired a 51% majority stake, valuing the company at US$1.42 billion and turning it into a fintech unicorn. Subsequently, Advent International completed the acquisition of the remaining 49% in March 2022, solidifying its full ownership.

The firm's business model is centered on providing a comprehensive suite of payment solutions across the entire value chain. Revenue is generated through services such as payment processing, merchant acquiring, and technology rentals. In Argentina, it holds a prominent market position in merchant acquiring, payments processing, and electronic bill payments. Its client base includes banks, fintech companies, merchants, and individual consumers. The company's operations extend beyond Argentina, offering issuer and merchant acquiring processing services to clients in 14 other Latin American countries.

Prisma Medios de Pago's portfolio includes several well-established brands. **Payway** (formerly LaPOS) provides merchant services, including point-of-sale (POS) terminals, e-commerce payment gateways (formerly Decidir), and payment reconciliation. **Banelco** is a major ATM network in Argentina, also facilitating bank transfers. **PagoMisCuentas** is an electronic bill payment platform that allows users to pay for over 7,000 services and taxes online, using bank accounts or credit cards from any network. Another of its brands, **TodoPago**, is a significant player in peer-to-peer transactions, offering an e-wallet, mobile POS (mPOS), and QR code payment solutions.