Principia

The company's core offering is "Receita Garantida" (Guaranteed Revenue), a service where Principia assumes the institution's billing and collection process, guaranteeing the full and punctual receipt of tuition fees. This provides financial predictability for schools and universities. To manage this, Principia utilizes artificial intelligence for more than half of its collection and negotiation processes, which are primarily conducted through channels like WhatsApp. This approach has reportedly reduced student dropout rates by 20% in partner institutions. In addition to its financial services, Principia provides a complete academic management software (ERP) that automates critical tasks such as re-enrollment, digital secretariat, and student services. The company operates two dedicated ERP platforms: Unimestre for higher education and EscolaWeb for basic education.

Principia serves a wide range of clients, from universities and primary schools to providers of free courses, including digital creators and language schools. The business model involves charging a percentage on top of the anticipated default rate for its Guaranteed Revenue product and licensing its ERP software. The company has seen significant growth, backed by substantial investment rounds. In March 2022, it raised a $5 million Seed Round. This was followed by a Series A round in August 2023, raising R$200 million, and a Series A extension in June 2025, which brought in another R$190 million, co-led by Valor Capital Group. These funds are aimed at accelerating the development of its management software and integrating AI more deeply into its platform. The company has also expanded through acquisitions, merging with 4IES in 2024 and acquiring Provi in 2023 to enhance its offerings.