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Primer

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Payment infrastructure for merchants to orchestrate checkout, routing and reconciliation across providers

London, United KingdomFounded 2019Fintech
Valuation $500M–1B Last recorded · May/2026
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Primer and the history behind them.

At a glance

Founded
2019
Headquarters
London, United Kingdom
Sector
Fintech
Power Law
Colt$25–100M revenue

Latest news

Press, funding announcements and product moves mentioning Primer.

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Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

Series B and later6 investors entered at this stage

Ownership

Share of equity by holder

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (May/2026). Percentages are indicative.

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia 5 alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇬🇧 United Kingdom · London HQ
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Web traffic by country
570K monthly visits
across markets
🇺🇸 United States38.1%
🇫🇷 France16%
🇳🇱 Netherlands10.7%
🇮🇩 Indonesia5.9%
🇧🇷 Brazil2.4%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Primer on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Primer on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.