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Power Law company profile

Primer

Fintech · London, United Kingdom · Founded 2019 Colt

Payment infrastructure for merchants to orchestrate checkout, routing and reconciliation across providers

Valuation
$500M–1B
Latest valuation · May/2026
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Revenue
$10–50M
Latest reported FY
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Headcount
100–500
Current team size
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Investors

7 investors on Primer's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 1 investor entered at this stage

Ownership

Who owns Primer

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (May/2026). Percentages are indicative.

20.1% Balderton Capital

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Global footprint

Where Primer has talent and traffic

Workforce by country
🇬🇧 United Kingdom · London HQ
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Web traffic by country
520K monthly visits
across markets
🇺🇸 United States36.6%
🇫🇷 France18.3%
🇳🇱 Netherlands6.9%
🇮🇩 Indonesia4.5%
🇻🇳 Vietnam3%
Top 5 markets shown

Talent graph

The shape of Primer's talent

Dealroom maps Primer's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

32 standout operatorsDealroom-flagged across the org
DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock Primer's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Primer

An AI-synthesized read of the highest-engagement posts about Primer on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Primer on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.