COMPANY PROFILE

Primary.com

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Primary provides children’s clothing that’s comfortable and long-wearing

New York City, United StatesFounded 2015eCommerce & Marketplaces

Valuation $100–250M Last recorded · 2019

Revenue $1–10M Latest reported FY

Headcount 100–500 Current team size

Total funding $50–100M Disclosed equity funding

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About Primary.com

Primary.com is a direct-to-consumer company specializing in gender-neutral, sustainable clothing for kids and babies. The company operates in the children's apparel market, offering a wide range of products including dresses, swimwear, and everyday wear, all made from GOTS certified organic cotton and responsibly sourced recycled materials. Primary.com serves environmentally-conscious parents who prioritize sustainability and ethical production practices. The business model is based on online sales, allowing for a streamlined supply chain and direct engagement with customers. Revenue is generated through the sale of high-quality, eco-friendly clothing items. The company's commitment to sustainability extends to every aspect of its operations, from fabric sourcing to manufacturing and packaging.

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At a glance

Status: Operational
Founded: 2015
Headquarters: New York City, United States
Employees: 435
Open positions: 3
Dealroom signal: 92.2/100
Industry: Fashion, Kids
Sector: eCommerce & Marketplaces, Retail, Children, Direct-to-Consumer, Hard Tech
Business model: Manufacturing, Marketplace & ecommerce
Client focus: b2c
Links: Website LinkedIn X

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Funding history

6 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES COther financing	Apr 2022	$4.4M	$18M	Park Bench Capital · Short List Capital	—
SERIES COther financing	Sep 2019	$20M	$80M	Homebrew · U.S. Venture Partners	—

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022		—

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Growth signals

Primary.com website traffic

Latest recorded traffic for Primary.com is 390K monthly website visits, down 25% over the last three months. Primary.com's team grew 0% over the past year.

Latest monthly visits390K 3-month web change-25% 1-year team growth0%

Monthly website visitsApr 2016–Jul 2026

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Open positions

Openings linked to this company in Dealroom

Associate DesignerNew York, New York, United States, Northern America, Americas · Design · Sep 6, 2026 Director, Supply Chain OperationsNew York, New York, United States, Northern America, Americas · Logistics · Aug 2, 2026 Director, Supply Chain OperationsNew York, NY · Logistics · Aug 1, 2026 Full Time | Primary Kids Inc, New York, NY, USNew York, New York, United States, Northern America, Americas · Other · Jun 27, 2026 Creative DirectorNew York, New York, United States, Northern America, Americas · Design · Jun 13, 2026

5 distinct openings shownExplore hiring signals →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Company	Headquarters	Status	Employees	Total funding	Valuation
PAPatatamE-commerce site that is specializing in the resale of children's clothing	Saint-Pierre-d'Irube, France	Operational	30	$26M	$53M
BOBombasComfort focused apparel brand with a mission to help those in need for every item sold, one is donated to someone in need	New York City, United States	Operational
DJDraper JamesOnline shopping site selling apparels and home accessories	New York City, United States	Acquired
BIBirdiesBirdies is a female-founded footwear company with a mission to elevate every step. They believe that a great pair of flats can take you further	San Francisco, United States	Acquired
JAJames AllenDesigns, manufactures, and sells diamonds and fine jewelry	New York City, United States	Operational
APApliiqNew media fashion company that manufactures garments for men and women	Los Angeles, United States	Operational
THTaylor & HartCustom designed, high quality engagement ring, easy, affordable and enjoyable	London, United Kingdom	Operational
FNFNG Group NVManufactures and retail of clothes for children	Antwerp, Belgium	Operational