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Primary.com
eCommerce & Marketplaces · New York City, United States · Founded 2015
Primary provides children’s clothing that’s comfortable and long-wearing MoreLess
Primary.com is a direct-to-consumer company specializing in gender-neutral, sustainable clothing for kids and babies. The company operates in the children's apparel market, offering a wide range of products including dresses, swimwear, and everyday wear, all made from GOTS certified organic cotton and responsibly sourced recycled materials. Primary.com serves environmentally-conscious parents who prioritize sustainability and ethical production practices. The business model is based on online sales, allowing for a streamlined supply chain and direct engagement with customers. Revenue is generated through the sale of high-quality, eco-friendly clothing items. The company's commitment to sustainability extends to every aspect of its operations, from fabric sourcing to manufacturing and packaging.
Keywords: gender-neutral, sustainable, kids' clothing, organic cotton, recycled materials, direct-to-consumer, ethical production, environmentally-conscious, online sales, eco-friendly.
Company overview
Primary.com company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2015
- Headquarters
- New York City, United States
- Employees
- 435
- Open positions
- 3
- Dealroom signal
- 92.2
Valuation & funding
Primary.com funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES COther financing | Apr 2022 | $4.4M | $18M | Park Bench Capital · Short List Capital | — |
| SERIES COther financing | Sep 2019 | $20M | $80M | Homebrew · U.S. Venture Partners | — |
| LATE VCOther financing | Feb 2018 | $20M | $79M | Undisclosed | — |
| SERIES BOther financing | Jul 2017 | — | — | Grace Beauty Capital · U.S. Venture Partners · HDS Capital | — |
| SERIES AOther financing | Jun 2016 | $8M | $32M | U.S. Venture Partners | — |
| SEEDOther financing | Oct 2015 | Homebrew · Bullish · Harrison Metal | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $7.8M | 0% | 435 |
| 2025 | $7.8M | 0% | 435 |
| 2024 | $7.8M | 0% | 398 |
| 2023 | $7.8M | 0% | 58 |
| 2022 | $7.8M | — | 59 |
Growth signals
Primary.com website traffic
Latest recorded traffic for Primary.com is 390K monthly website visits, down 25% over the last three months. Primary.com's team grew 0% over the past year.
Hiring
Open positions at Primary.com
Current openings linked to this company in Dealroom.
Comparisons
Primary.com compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Talent graph
Primary.com's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Primary.com has talent and traffic
team presence
In the news
Latest news about Primary.com
Recent press, funding announcements, and product moves mentioning Primary.com — open to read from the original sources.
Market sentiment
What the market is saying about Primary.com
An AI-synthesized read of the highest-engagement posts about Primary.com on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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