Power Law company profile

Prima

Fintech · Milan, Italy · Founded 2014 Unicorn

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Valuation

$1–2.5B

Latest valuation · 2026

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Revenue

$1–5B

Latest reported FY

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Headcount

2–5k

Current team size

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Featured in Unicorn$1B+ valuation tier · Power Law dataset 2026 $10B+ revenueThoroughbred · Power Law outcome

Leading provider of online car insurance

Investors

8 investors on Prima's cap table

Sourced from Dealroom's funding history. Tap any card for that investor's profile.

Seed 6 investors entered at this stage

Series B+ 2 investors entered at this stage

Blackstone

Goldman Sachs

Global footprint

Where Prima has talent and traffic

AI talent share

4.4% of workforce is AI talent
(94 of 2,137 staff)

Core AI251.17%

Other AI693.23%

Non-AI workforce2,04395.6%

Workforce by country

19 countries with
team presence

🇮🇹 Italy83.8%

🇪🇸 Spain7.3%

🇬🇧 United Kingdom6.7%

🇳🇱 Netherlands0.3%

🇵🇹 Portugal0.3%

Top 5 of 19 shown

Web traffic by country

2.8M monthly visits
across markets

🇮🇹 Italy99.3%

🇩🇪 Germany0.2%

🇬🇧 United Kingdom0.2%

🇺🇸 United States0.2%

🇺🇿 Uzbekistan0.2%

Top 5 markets shown

Sentiment on X

What X is saying about Prima

An AI-synthesized read of the highest-engagement posts about Prima on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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