Pricerunner

The core of PriceRunner's business was to provide a platform where consumers could compare prices, products, and retailers for millions of items across a wide array of categories. This service was free for users, empowering them to make informed purchasing decisions by finding the best available deals. The business model was primarily based on a pay-per-click (PPC) system, where retailers paid PriceRunner a fee whenever a user clicked on a product and was redirected to the retailer's website. This created a direct revenue stream linked to user engagement and traffic generation for its partnered retailers. The platform served a broad consumer market in countries like Sweden, Denmark, and the United Kingdom, functioning as a key intermediary between shoppers and e-commerce businesses.

PriceRunner's service was designed to offer a comprehensive shopping comparison experience. Users could search for specific products and receive a detailed list of prices from various online stores, enabling direct comparison of costs, shipping details, and stock availability. Beyond simple price aggregation, the platform provided professional product tests, user reviews, and detailed product information to add value to the consumer's decision-making process. One of its key features was the ability to set price alerts, notifying users when a desired product's price dropped to a certain level. Following its acquisition by Klarna, there were plans to integrate these features, including rich product discovery and comparison tools, directly into the Klarna application to enhance the overall shopping journey from discovery to payment.