COMPANY PROFILE

Pointy

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Attracts local shoppers to your store by showing them what you sell

Dublin, IrelandFounded 2014Marketing

Valuation $100–500M Latest valuation · 2020

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Pointy

Pointy is a technology company that helps retail stores effortlessly establish an online presence. By simply plugging in a device, store owners can have their products automatically appear on their Pointy Page without any manual data entry. This service is particularly beneficial for small to medium-sized retail businesses looking to increase their visibility and attract more customers. Pointy operates in the retail technology market, offering solutions that integrate seamlessly with Google’s 'See What's In Store' feature, allowing products to appear directly in Google search results. The business model is based on a combination of hardware sales and optional advertising services, such as Pointy ProductAds, which run high-performing ads on Google. Revenue is generated through the sale of the Pointy device and subscription fees for additional advertising features. Pointy serves retail store owners who want to enhance their online presence and drive more foot traffic to their physical stores.

Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2014
Headquarters: Dublin, Ireland
Employees: 15
Open positions: None listed
Dealroom signal: 71.6/100
Industry: Marketing
Sector: Marketing, Retail, Search Engine, Inventory Management, Back Office, Web Design, Software
Business model: SaaS
Client focus: b2b, b2c
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning Pointy.

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Funding history

6 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Jan 2020	$160M	$160M	Alphabet \| Google	↗
SERIES B✓Equity / VC	Jul 2018	$12M	$48M	Cercano Management · Polaris Partners	↗

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Growth signals

Pointy website traffic

Latest recorded traffic for Pointy is 8.1K monthly website visits, down 46% over the last three months. Pointy's team grew 25% over the past year.

Latest monthly visits8.1K 3-month web change-46% 1-year team growth+25%

Monthly website visitsFeb 2016–Jul 2026

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