PointGrab

About PointGrab

PointGrab operates as a machine learning and computer vision company specializing in advanced sensing solutions for the building automation industry. Founded in 2008 by Saar Wilf, Haim Perski, and Amir Kaplan, the Israel-based firm provides detailed analytics on how and where occupants use commercial buildings. Initially, the company developed gesture control technology for televisions before shifting its focus in 2015 to create an IoT platform for commercial real estate. This strategic pivot addresses the market's need for real-time occupant analytics to optimize building operations, save energy, and enhance business intelligence.

The company’s primary offering is the CogniPoint platform, which consists of ceiling-mounted, image-based sensors, deep-learning algorithms, and a cloud-based management system. These sensors provide highly accurate, anonymous data on occupant presence, count, and movement patterns for defined areas within a building. A key feature is the on-sensor data processing; images are processed on the edge device and are never stored or transmitted, ensuring occupant privacy and compliance with standards like GDPR. This allows clients, such as facility and real estate managers, to understand space utilization, identify underused areas, and make data-driven decisions about resource allocation for workstations, lighting, and HVAC systems without compromising privacy.

PointGrab's business model targets the commercial real estate sector, serving large enterprises and Fortune 500 companies. Revenue is generated through its sensing solutions, which can be integrated with various third-party building automation and workplace management systems via a REST API. The company has secured approximately $18.7 million in funding through several rounds, with investors including Philips, Mitsubishi UFJ Capital, and ABB Technology Ventures. This financial backing has supported PointGrab's expansion and the continuous development of its CogniPoint solution, which is now installed in hundreds of buildings globally.