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RetailNext
Enables retailers and manufacturers to collect, analyze, and visualize data about in-store customer engagement
About RetailNext
RetailNext is a leading player in the retail technology sector, offering a comprehensive suite of products for modern retailers. The company operates in the Internet of Things (IoT) space, providing an integrated platform that offers a range of solutions including traffic and shopper journey analysis, visual merchandising, asset protection, and more. RetailNext's innovative technology has been recognized as the IoT Connected Retail Application of the Year 2023 in the UK and Europe.
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The company's primary clients are shopping centers and retail stores. RetailNext's advanced system allows these businesses to accurately measure foot traffic in real-time, control store occupancy, and analyze and optimize staff schedules. This data-driven approach helps retailers reduce labor costs, maximize conversion, and enhance the shopper experience.
RetailNext also offers solutions for asset protection. Their system provides complete video coverage and instant access to snapshots and video on desktop and mobile, reducing investigation time from days to hours. This feature ensures the safety of associates, customers, and merchandise.
Another key offering is the Shopper Journey product, which measures the impact of product assortment and placements on shopper engagement and purchase behavior. This tool allows retailers to perform data-driven A/B testing of layouts and understand how store layout changes impact shopper behavior.
RetailNext's business model is based on providing these services to retailers for a fee. The company makes money by charging clients for access to its platform and the various tools and services it offers.
At a glance
- Status
- Acquired
- Founded
- 2007
- Headquarters
- Campbell, United States
- Employees
- 306
- Open positions
- 3
- Dealroom signal
- 70.1/100
- Sector
- Other B2B Software, Testing, Risk Management, Analytics, Retail, Data Analytics, Business Intelligence, Mobile Commerce, User Behavior
- Technology
- Big Data, Deep Tech, Recognition Technology, IoT InternetOfThings
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 3 companies, latest Nov 2022
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| BUYOUTOther financing | Jan 2025 | $0 | — | Battery Ventures | ↗ |
| LATE VCOther financing | May 2021 | $42M | $625M | Undisclosed | — |
Growth signals
Latest recorded traffic for RetailNext is 82K monthly website visits, up 12.3% over the last three months. RetailNext's team declined 1.9% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Ipsos Retail PerformanceToronto, CanadaIpsos Retail Performance is one of the leading global retail consultants in providing people counting and footfall solutions
→
PikatoEvanston, United StatesPikato Mobile Shopper Engagement
→
NS
Nearbuy SystemsMenlo Park, United StatesSaas-based platform providing wi-fi infrastructure for brick-and-mortar retailers
$6Mvaluation
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Series B and later8 investors entered at this stage
StarVest Partners
Commerce Ventures
NGP Capital
American Express VenturesActivant Capital
Sensormatic
Pereg Ventures
Battery Ventures
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about RetailNext on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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