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COMPANY PROFILE

RetailNext

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Enables retailers and manufacturers to collect, analyze, and visualize data about in-store customer engagement

Campbell, United StatesFounded 2007Other B2B Software
Valuation $500M–1B Last recorded · 2021
Headcount 100–500 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for RetailNext and the history behind them.

About RetailNext

RetailNext is a leading player in the retail technology sector, offering a comprehensive suite of products for modern retailers. The company operates in the Internet of Things (IoT) space, providing an integrated platform that offers a range of solutions including traffic and shopper journey analysis, visual merchandising, asset protection, and more. RetailNext's innovative technology has been recognized as the IoT Connected Retail Application of the Year 2023 in the UK and Europe.

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The company's primary clients are shopping centers and retail stores. RetailNext's advanced system allows these businesses to accurately measure foot traffic in real-time, control store occupancy, and analyze and optimize staff schedules. This data-driven approach helps retailers reduce labor costs, maximize conversion, and enhance the shopper experience.

RetailNext also offers solutions for asset protection. Their system provides complete video coverage and instant access to snapshots and video on desktop and mobile, reducing investigation time from days to hours. This feature ensures the safety of associates, customers, and merchandise.

Another key offering is the Shopper Journey product, which measures the impact of product assortment and placements on shopper engagement and purchase behavior. This tool allows retailers to perform data-driven A/B testing of layouts and understand how store layout changes impact shopper behavior.

RetailNext's business model is based on providing these services to retailers for a fee. The company makes money by charging clients for access to its platform and the various tools and services it offers.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2007
Headquarters
Campbell, United States
Employees
306
Open positions
3
Dealroom signal
70.1/100
Sector
Other B2B Software, Testing, Risk Management, Analytics, Retail, Data Analytics, Business Intelligence, Mobile Commerce, User Behavior
Technology
Big Data, Deep Tech, Recognition Technology, IoT InternetOfThings
Business model
SaaS
Client focus
b2b
Investment activity
3 companies, latest Nov 2022
Capital deployed
—
Preferred round
ACQUISITION

Funding history

8 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
BUYOUTOther financing Jan 2025 $0 — Battery Ventures ↗
LATE VCOther financing May 2021 $42M $625M Undisclosed —
Showing the latest 2 of 8 recorded eventsBook a demo for the full funding history →

Growth signals

RetailNext website traffic

Latest recorded traffic for RetailNext is 82K monthly website visits, up 12.3% over the last three months. RetailNext's team declined 1.9% over the past year.

Latest monthly visits82K 3-month web change+12.3% 1-year team growth-1.9%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

10 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A2 investors entered at this stage

Series B and later8 investors entered at this stage

Team profiled 49 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
19 countries with
team presence
🇿🇦 South Africa34.6%
🇺🇸 United States29.1%
🇵🇭 Philippines8.4%
🇬🇧 United Kingdom6.7%
🇨🇳 China3.9%
Top 5 of 19 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about RetailNext on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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