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Power Law company profile

RetailNext

Other B2B Software · Campbell, United States · Founded 2007

RetailNext is a leading player in the retail technology sector, offering a comprehensive suite of products for modern retailers. The company operates in the Internet of Things (IoT) space, providing an integrated platform that offers a range of solutions including traffic and shopper journey analysis, visual merchandising, asset protection, and more. RetailNext's innovative technology has been recognized as the IoT Connected Retail Application of the Year 2023 in the UK and Europe. The company's primary clients are shopping centers and retail stores. RetailNext's advanced system allows these businesses to accurately measure foot traffic in real-time, control store occupancy, and analyze and optimize staff schedules. This data-driven approach helps retailers reduce labor costs, maximize conversion, and enhance the shopper experience. RetailNext also offers solutions for asset protection. Their system provides complete video coverage and instant access to snapshots and video on desktop and mobile, reducing investigation time from days to hours. This feature ensures the safety of associates, customers, and merchandise. Another key offering is the Shopper Journey product, which measures the impact of product assortment and placements on shopper engagement and purchase behavior. This tool allows retailers to perform data-driven A/B testing of layouts and understand how store layout changes impact shopper behavior. RetailNext's business model is based on providing these services to retailers for a fee. The company makes money by charging clients for access to its platform and the various tools and services it offers. Keywords: Retail Technology, IoT, Shopper Journey Analysis, Visual Merchandising, Asset Protection, Foot Traffic Measurement, Store Occupancy Control, Staff Schedule Optimization, Asset Protection, Shopper Behavior Analysis.