Point Pickup

About Point Pickup

Point Pickup Technologies, founded in 2015 by Tom Fiorita, operates as a technology-enabled services company focused on middle- and last-mile delivery. Fiorita started the company with the vision of creating a platform to help retailers, both large and small, compete with e-commerce giants like Amazon by enabling them to offer robust, branded, same-day delivery services. The company's business model centers on providing a white-label solution, allowing retailers to maintain control over their branding, customer data, and the end-to-end customer experience, from online purchase to final delivery.

The company's core offering is a technology platform that connects enterprise clients with a network of flex workers for on-demand and pre-scheduled deliveries. This platform utilizes a proprietary "Precision Matching System" to align delivery requirements with the appropriate driver and vehicle, serving a diverse range of industries including grocery, retail, liquor, pharmacy, and automotive. For its retail partners, which have included major names like Walmart, Kroger, and The Home Depot, Point Pickup provides an end-to-end order management system that handles tracking and reporting from the point of purchase to the customer's doorstep. The business generates revenue by integrating its delivery services directly into its clients' e-commerce operations.

Significant milestones include raising a $30 million Series A round in October 2020, led by BBH Capital Partners, to enhance its technology and scale operations amidst surging demand during the COVID-19 pandemic. The company expanded its capabilities by acquiring GrocerKey in 2021 and merging with PICKUP Now, Inc. in July 2023, which added expertise in delivering big and bulky goods. However, after facing macroeconomic pressures and market saturation, Point Pickup ceased its primary operations in early 2024. In June 2024, the company's assets were acquired by the parcel delivery startup Delivered.