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Pogo

Marketing · New York City, United States · Founded 2020

Helps to make more money by unlocking the power of data MoreLess

Pogo is a financial technology startup that operates in the consumer finance market. The company's primary offering is a mobile application that allows users to connect their bank cards and automatically earn rewards and refunds on bank fees. The app is designed to be user-friendly and requires minimal effort from the user. Once the card is connected, the app does all the work, capturing receipts and accruing points that can be cashed out instantly to PayPal.

Pogo's business model is centered around providing a seamless and hassle-free way for consumers to earn rewards and save money. The app targets a broad range of consumers who are looking for ways to maximize their savings and get the most out of their spending. The company generates revenue by charging a small fee for the service it provides.

The app also offers location-based rewards and quick surveys as additional ways for users to earn points. This adds an element of surprise and engagement, making the app more than just a tool for saving money. Users have praised the app for its simplicity, accessibility, and the size of the payouts.

In summary, Pogo is a consumer finance app that helps users save money by automatically earning rewards and refunds on bank fees. The app is user-friendly, requires minimal effort from the user, and offers additional ways to earn points through location-based rewards and quick surveys.

Keywords: Financial Technology, Consumer Finance, Mobile Application, Bank Fee Refunds, Rewards, User-Friendly, Savings, Location-Based Rewards, Surveys, Instant Payouts.

Valuation $0–100M
Revenue $1–10M
Headcount 100–500
Total funding $10–50M
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Company overview

Pogo company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2020
Headquarters
New York City, United States
Employees
265
Open positions
23
Dealroom signal
87.2
client focusb2bsub industryEcommerce Solutionssub industryMarketing Analyticsbusiness modelSaaSindustryMarketing

Valuation & funding

Pogo funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SEEDEquity / VC Jul 2022 $15M $59M Sophia Amoruso · Jeffrey Katzenberg · George Ruan · Eric Kirby
SEEDEquity / VC Oct 2021 $12M $49M The Twenty Minute VC · MANTIS · Early Grey Capital · Shrug Capital
OtherOther financing Sep 2020 $0 Four Cities Capital
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Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $4.6M 0% 270
2025 $4.6M 0% 227
2024 $4.6M 0% 145
2023 $4.6M +31.4% 28
2022 $3.5M 29
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Pogo website traffic

Latest recorded traffic for Pogo is 300K monthly website visits, down 11.8% over the last three months. Pogo's team grew 16.7% over the past year.

Latest monthly visits300K 3-month web change-11.8% 1-year team growth+16.7%
Monthly website visits69 observations · Oct 2020–Jul 2026
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Comparisons

Pogo compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Pogo's talent

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Team profiled 10 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

53 investors on Pogo's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 44 investors entered at this stage
The Twenty Minute VC
MANTIS
Early Grey Capital
Shrug Capital
The Chainsmokers
Hyper
Scott Belsky
Village Global
AlleyCorp
Night Ventures
Buckley Ventures
Trust Fund
Sophia Amoruso
Jeffrey Katzenberg
George Ruan
Eric Kirby
Harry Stebbings
Ashley Mayer
Baron Davis
Jon Oringer
Manik Gupta
Melissa Tan
Mathilde Collin
Soleio Cuervo
Alex MacCaw
Erik Torenberg
Tyler Willis
Jennifer Fleiss
Siqi Chen
Josh Buckley
Ryan Delk
Henry Ward
Claire Hughes Johnson
Vindi Singh Banga
Slow Ventures
Sam Lessin
Ryan Hudson
Lenny Rachitsky
Gabriel Leydon
Alex Pall
Ryan Tedder
Louis Beryl
Drew Taggart
Amit Vasudev
Other known 9 additional known investors
Four Cities Capital
Adapt Ventures
Adapt Ventures
Flucas Ventures
Josh Goldman
Julian Shapiro
Max Burger
North 50 Venture Capital
Rackhouse Venture Capital

Global footprint

Where Pogo has talent and traffic

Workforce by country
7 countries with
team presence
🇺🇸 United States59.5%
🇵🇭 Philippines19.1%
🇨🇦 Canada11.9%
🇬🇧 United Kingdom2.4%
🇨🇳 China2.4%
Top 5 of 7 shown

In the news

Latest news about Pogo

Recent press, funding announcements, and product moves mentioning Pogo — open to read from the original sources.

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Market sentiment

What the market is saying about Pogo

An AI-synthesized read of the highest-engagement posts about Pogo on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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