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Pogo

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Helps to make more money by unlocking the power of data

New York City, United StatesFounded 2020Marketing
Valuation $50–100M Last recorded · 2022
Revenue $1–10M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Pogo and the history behind them.

About Pogo

Pogo is a financial technology startup that operates in the consumer finance market. The company's primary offering is a mobile application that allows users to connect their bank cards and automatically earn rewards and refunds on bank fees. The app is designed to be user-friendly and requires minimal effort from the user. Once the card is connected, the app does all the work, capturing receipts and accruing points that can be cashed out instantly to PayPal.

Pogo's business model is centered around providing a seamless and hassle-free way for consumers to earn rewards and save money. The app targets a broad range of consumers who are looking for ways to maximize their savings and get the most out of their spending. The company generates revenue by charging a small fee for the service it provides.

The app also offers location-based rewards and quick surveys as additional ways for users to earn points. This adds an element of surprise and engagement, making the app more than just a tool for saving money. Users have praised the app for its simplicity, accessibility, and the size of the payouts.

In summary, Pogo is a consumer finance app that helps users save money by automatically earning rewards and refunds on bank fees. The app is user-friendly, requires minimal effort from the user, and offers additional ways to earn points through location-based rewards and quick surveys.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2020
Headquarters
New York City, United States
Employees
265
Open positions
23
Dealroom signal
87.2/100
Industry
Marketing
Sub-industry
Ecommerce Solutions, Marketing Analytics
Sector
Marketing
Business model
SaaS
Client focus
b2b

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SEED✓Equity / VC Jul 2022 $15M $59M Sophia Amoruso · Jeffrey Katzenberg · George Ruan · Eric Kirby ↗
SEEDEquity / VC Oct 2021 $12M $49M The Twenty Minute VC · MANTIS · Early Grey Capital · Shrug Capital —
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Pogo website traffic

Latest recorded traffic for Pogo is 300K monthly website visits, down 11.8% over the last three months. Pogo's team grew 16.7% over the past year.

Latest monthly visits300K 3-month web change-11.8% 1-year team growth+16.7%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

53 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed44 investors entered at this stage

  • The Twenty Minute VC
  • MANTIS
  • Early Grey Capital
  • Shrug Capital
  • The Chainsmokers
  • Hyper
  • Scott Belsky
  • Village Global
  • AlleyCorp
  • Night Ventures
  • Buckley Ventures
  • Trust Fund
  • Sophia Amoruso
  • Jeffrey Katzenberg
  • George Ruan
  • Eric Kirby
  • Harry Stebbings
  • Ashley Mayer
  • Baron Davis
  • Jon Oringer
  • Manik Gupta
  • Melissa Tan
  • Mathilde Collin
  • Soleio Cuervo
  • Alex MacCaw
  • Erik Torenberg
  • Tyler Willis
  • Jennifer Fleiss
  • Siqi Chen
  • Josh Buckley
  • Ryan Delk
  • Henry Ward
  • Claire Hughes Johnson
  • Vindi Singh Banga
  • Slow Ventures
  • Sam Lessin
  • Ryan Hudson
  • Lenny Rachitsky
  • Gabriel Leydon
  • Alex Pall
  • Ryan Tedder
  • Louis Beryl
  • Drew Taggart
  • Amit Vasudev

Other known investors9 additional known investors

  • Four Cities Capital
  • Adapt Ventures
  • Adapt Ventures
  • Flucas Ventures
  • Josh Goldman
  • Julian Shapiro
  • Max Burger
  • North 50 Venture Capital
  • Rackhouse Venture Capital
Team profiled 10 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
7 countries with
team presence
🇺🇸 United States59.5%
🇵🇭 Philippines19.1%
🇨🇦 Canada11.9%
🇬🇧 United Kingdom2.4%
🇨🇳 China2.4%
Top 5 of 7 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Pogo on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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