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Plusgrade

Aviation · New York City, United States · Founded 2009

Plusgrade is a leading technology company specializing in upgrade solutions within the global travel industry. Their primary focus is on ancillary revenue and merchandising, which means they help travel companies make extra money by offering additional services to their customers. Plusgrade's main clients include airlines, cruise lines, and other travel service providers. These companies use Plusgrade's solutions to offer their passengers the chance to upgrade their seats, cabins, or other travel experiences for an additional fee. The market Plusgrade operates in is highly competitive, but they have established themselves as a market leader. They have been recognized with several prestigious awards, including the Deloitte Technology Leadership award and have consistently been listed among North America's fastest-growing technology companies. Plusgrade's business model revolves around providing a platform that integrates with their partners' existing systems. This platform allows travel companies to offer upgrade options to their customers, who can then bid or pay a fixed price for these upgrades. Plusgrade makes money by taking a percentage of the revenue generated from these upgrades. This model not only helps travel companies increase their revenue but also enhances customer satisfaction by providing a better travel experience. In summary, Plusgrade is a key player in the travel industry's ancillary revenue sector, helping travel companies generate high-margin revenue through innovative upgrade solutions. Their success is built on strong partnerships, cutting-edge technology, and a focus on customer satisfaction. Keywords: upgrade solutions, ancillary revenue, travel industry, airlines, cruise lines, customer satisfaction, high-margin revenue, technology platform, market leader, Deloitte award.

Investors

5 investors on Plusgrade's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 1 investor entered at this stage
SCALE AI
Series B+ 4 investors entered at this stage
TA Associates
La Caisse
Novacap
General Atlantic

Global footprint

Where Plusgrade has talent and traffic

Workforce by country
16 countries with
team presence
🇨🇦 Canada80.5%
🇺🇸 United States6.7%
🇮🇱 Israel3%
🇸🇬 Singapore2.8%
🇬🇧 United Kingdom1.9%
Top 5 of 16 shown

Talent graph

The shape of Plusgrade's talent

Dealroom maps Plusgrade's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

27 team members profilednamed & role-tagged by Dealroom
867 employeestotal headcount
4 executives & foundersidentified by name
DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock Plusgrade's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Plusgrade

An AI-synthesized read of the highest-engagement posts about Plusgrade on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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