COMPANY PROFILE

Plusgrade

The market leading provider of upgrade solutions, a key segment of the fast-growing ancillary revenue and merchandising sector

New York City, United StatesFounded 2009Aviation

Valuation $250–500M Last recorded · 2018

Headcount 500–1k Current team size

Total funding $100–500M Disclosed equity funding

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About Plusgrade

Plusgrade is a leading technology company specializing in upgrade solutions within the global travel industry. Their primary focus is on ancillary revenue and merchandising, which means they help travel companies make extra money by offering additional services to their customers. Plusgrade's main clients include airlines, cruise lines, and other travel service providers. These companies use Plusgrade's solutions to offer their passengers the chance to upgrade their seats, cabins, or other travel experiences for an additional fee.

The market Plusgrade operates in is highly competitive, but they have established themselves as a market leader. They have been recognized with several prestigious awards, including the Deloitte Technology Leadership award and have consistently been listed among North America's fastest-growing technology companies.

Plusgrade's business model revolves around providing a platform that integrates with their partners' existing systems. This platform allows travel companies to offer upgrade options to their customers, who can then bid or pay a fixed price for these upgrades. Plusgrade makes money by taking a percentage of the revenue generated from these upgrades. This model not only helps travel companies increase their revenue but also enhances customer satisfaction by providing a better travel experience.

In summary, Plusgrade is a key player in the travel industry's ancillary revenue sector, helping travel companies generate high-margin revenue through innovative upgrade solutions. Their success is built on strong partnerships, cutting-edge technology, and a focus on customer satisfaction.

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At a glance

Status: Acquired
Founded: 2009
Headquarters: New York City, United States
Employees: 867
Open positions: 18
Dealroom signal: 75.7/100
Industry: Travel
Sub-industry: Travel Analytics & Software
Sector: Aviation, Aerospace, SaaS, Platform, Aviation and Aerospace
Business model: SaaS
Client focus: b2b
Investment activity: 3 companies, latest Oct 2025
Capital deployed: —
Preferred round: ACQUISITION
Links: Website LinkedIn X

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Funding history

5 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SECONDARYOther financing	Mar 2024	$0	—	General Atlantic	↗
GRANTOther financing	Nov 2022	$5.2M	—	SCALE AI	↗

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Growth signals

Plusgrade website traffic

Latest recorded traffic for Plusgrade is 6.1M monthly website visits, up 8.9% over the last three months. Plusgrade's team grew 2.8% over the past year.

Latest monthly visits6.1M 3-month web change+8.9% 1-year team growth+2.8%

Monthly website visitsOct 2017–Jul 2026

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Open positions

Openings linked to this company in Dealroom

Senior Partnerships ManagerToronto, Canada, Northern America, Americas · Business Development · Aug 30, 2026 Fraud Analyst, Risk and PaymentsMontréal, Canada, Northern America, Americas · Accounting · Aug 30, 2026 Director, Business Development (APAC)Singapore, Singapore, South-eastern Asia, Asia · Business Development · Aug 30, 2026 Lead, Talent Acquisition (12-Month Contract)Montréal, Canada, Northern America, Americas · Human Resources · Aug 30, 2026 Director, Business Development, EMEALondon, England, United Kingdom · Business Development · Aug 28, 2026 Fraud Analyst, Risk and PaymentsMontreal, Quebec, Canada · Accounting · Aug 27, 2026 Chargeback AnalystMontréal, Canada, Northern America, Americas · Accounting · Aug 23, 2026 Senior Data DeveloperMontréal, Canada, Northern America, Americas · Data Science & Engineering · Aug 2, 2026

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