O
Oaky
Automated, personalized upselling software for the hotel industry
About Oaky
Oaky is a leading provider of automated upselling solutions for the hospitality industry, specifically targeting hotels. Operating in over 60 countries, Oaky integrates with Property Management Systems (PMS) to send personalized offers to guests before they arrive. This approach not only enhances the guest experience but also drives incremental revenue for hotels. The company's business model revolves around offering a software-as-a-service (SaaS) platform that hotels can subscribe to, enabling them to automate and individualize their upselling efforts. Oaky makes money through subscription fees and possibly additional charges based on the volume of transactions or features used. The primary clients are hotels looking to optimize their revenue streams and improve guest satisfaction through targeted upselling.
In 2025, Oaky joined Plusgrade, the global leader in ancillary revenue solutions. Together, they help hotels maximize revenue potential and create more memorable guest experiences.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2013
- Headquarters
- Amsterdam, Netherlands
- Employees
- 42
- Open positions
- None listed
- Dealroom signal
- 60.3/100
- Industry
- Travel, Enterprise Software
- Sub-industry
- Travel Analytics & Software
- Sector
- Other B2B Software, Travel & Tourism, StartupAmsterdam, Software Development, Automation Solutions
- Technology
- Big Data
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Oct 2025 | $0 | — | Plusgrade | ↗ |
| SERIES A✓Equity / VC | Feb 2020 | $9.5M | $38M | PeakSpan Capital | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Oaky is 23K monthly website visits, up 35.3% over the last three months. Oaky's team declined 10.6% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Singapore Tourism Accelerator
Series A1 investor entered at this stage
PeakSpan Capital
Other known investors5 additional known investors
Plusgrade
David Zwagemaker
Peakfijn
Riverside Acceleration Capital
The Riverside Company
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Oaky on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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