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Plum Energie

Energy · Paris, France · Founded 2015

Plum Energie, founded in 2015 by Joanny Christ and Lancelot d'Hauthuille, began its journey as a French supplier of 100% green electricity. The company established itself in the utility sector by focusing on accelerating the energy transition in France. Its business model centers on supplying renewable electricity, sourced directly from French producers, to a diverse client base that includes private individuals, large corporations, and local authorities like the City of Paris. Plum Energie's revenue is generated through the sale of electricity contracts, with tariffs benchmarked against the regulated market rates, ensuring that choosing a green supplier does not come at a premium for its customers. A key aspect of Plum Energie's offering is its commitment to reducing consumer energy consumption. The company provides customers with tools to monitor and understand their energy usage via a dedicated online client portal. To further incentivize energy savings, Plum Energie developed a unique reward system: a financial bonus, credited to a customer's account, for consuming less electricity than estimated. This approach not only helps clients lower their bills but also actively involves them in the energy transition. The company also introduced bonus incentives for actions like investing in renewable power plant construction or optimizing electric vehicle charging times. A significant milestone in the company's history was its acquisition by the British firm Octopus Energy in January 2022. Following the multi-million euro deal, Plum Energie was rebranded as Octopus Energy France. This acquisition was a strategic entry for Octopus Energy into the French market, integrating Plum's customer base of nearly 100,000 at the time and its technology into Octopus's proprietary Kraken platform. The merger aimed to combine Plum's local expertise with Octopus's global purchasing power and technological capabilities, with the ambitious goal of reaching one million energy contracts in France by 2025. Keywords: green electricity, renewable energy supplier, energy transition, electricity retail, customer rewards, energy savings, energy consumption monitoring, Octopus Energy, French market, utility sector