P
Plum
Developer of personal savings assistant solutions for customers
About Plum
Plum is a financial technology company that offers a personal finance app designed to help individuals manage their money with a focus on automated savings and accessible investment options. The company primarily serves a retail client base, targeting individuals who are looking to automate their savings and begin investing. Plum operates in the competitive fintech and personal finance market in the UK and several other European countries.
The business model is based on a freemium and subscription-based service. The app is free to download and use for its basic features, which include automated savings tools that analyze a user's spending habits and set aside small, manageable amounts of money. Plum generates revenue through a tiered subscription model, offering premium features such as a wider range of investment funds, more advanced savings rules, and a debit card. The subscription plans, which include Plum Basic, Plum Pro, Plum Premium, and Plum Ultra, provide different levels of service and access to features, with the higher-tiered plans offering more comprehensive tools for a monthly fee.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2016
- Headquarters
- London, United Kingdom
- Employees
- 307
- Open positions
- 9
- Dealroom signal
- 85.9/100
- Industry
- Fintech
- Sub-industry
- Financial Management Solutions, Wealth Management
- Sector
- Fintech, Risk Management, Personal Finance, Chatbot, Pension and Savings, Hard Tech, uk is8 financial services
- Technology
- Nanotech
- Business model
- SaaS
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBTDebt | Apr 2025 | $20M | — | BBVA | ↗ |
| SERIES BOther financing | Jul 2024 | $18M | $178M | Eurobank · iGrow Venture Capital · VentureFriends · Ventura Capital | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Plum is 300K monthly website visits, down 23.1% over the last three months. Plum's team grew 7.3% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed3 investors entered at this stage
500 Global
QVentures
Roy Tuvey
Series A9 investors entered at this stage
European Bank for Reconstruction and Development
VentureFriends
Global Brain Corporation
Dmg Ventures
Ventura Capital- HSHugh Strange
Francesco Simoneschi
Crowdcube
iGrow Venture Capital
Series B and later4 investors entered at this stage
Standard Treasury
HSBC Innovation Banking
Eurobank
BBVA
Other known investors1 additional known investor
Tech Nation
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Plum on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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