P
Plend
Fintech · London, United Kingdom · Founded 2019
Offering affordable loans to the 13 million people in the UK who are vulnerable to rip-off rates and financial hardship because of a flawed credit scoring system MoreLess
Plend is a UK-based financial technology startup that aims to revolutionize the loan system. The company operates in the lending market, serving individuals who have been inaccurately represented by traditional credit scoring systems. Plend's mission is to make loans accessible and affordable for everyone, regardless of their credit history.
The company has developed a unique product, The PLEND Score®, which is a bespoke application process that looks beyond traditional credit scores. Instead, it considers an individual's real spending habits and financial situation to determine their creditworthiness. This approach allows Plend to unlock the best rates on the market for its customers, thereby improving their financial position.
Plend's business model is centered around financial inclusion. By personalizing the loan process, the company aims to tackle financial exclusion in the UK. Plend makes money by offering loans at competitive rates to individuals who might otherwise struggle to access affordable credit due to inaccuracies in their credit records.
In summary, Plend is a game-changer in the lending market, offering a fair and personalized loan solution that caters to the needs of individuals who have been overlooked by traditional credit systems.
Keywords: Plend, financial technology, lending market, affordable loans, credit history, The PLEND Score®, financial inclusion, personalized loan process, creditworthiness, financial exclusion.
Company overview
Plend company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2019
- Headquarters
- London, United Kingdom
- Employees
- 26
- Open positions
- None listed
- Dealroom signal
- 87.0
Valuation & funding
Plend funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBT✓Debt | Jul 2026 | $26M | — | Triple Point | ↗ |
| DEBT✓Debt | Aug 2023 | $0 | — | Varengold | ↗ |
| LENDING CAPITAL✓Other financing | Nov 2022 | $26M | — | Undisclosed | ↗ |
| SEED✓Equity / VC | Nov 2022 | $26M | $106M | Ascension · Haatch · Sivo Finance · Active Partners | ↗ |
| SEED✓Equity / VC | Sep 2021 | $924K | $3.7M | NBS Ventures · Haatch · Tomahawk.VC · Ascension | — |
| EARLY VCEquity / VC | Dec 2020 | Undisclosed | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $2.3M | 0% | 25 |
| 2025 | $2.3M | 0% | 23 |
| 2024 | $2.3M | 0% | 23 |
| 2023 | $2.3M | +65.5% | 26 |
| 2022 | $1.4M | +162.3% | 19 |
| 2021 | $530K | — | 10 |
Growth signals
Plend website traffic
Latest recorded traffic for Plend is 16K monthly website visits, down 27.3% over the last three months. Plend's team grew 13% over the past year.
Comparisons
Plend compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Talent graph
Plend's talent
Source: Dealroom Talent Intelligence.
Investors
19 investors on Plend's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where Plend has talent and traffic
team presence
In the news
Latest news about Plend
Recent press, funding announcements, and product moves mentioning Plend — open to read from the original sources.
Market sentiment
What the market is saying about Plend
An AI-synthesized read of the highest-engagement posts about Plend on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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