P
Plend
Offering affordable loans to the 13 million people in the UK who are vulnerable to rip-off rates and financial hardship because of a flawed credit scoring system
About Plend
Plend is a UK-based financial technology startup that aims to revolutionize the loan system. The company operates in the lending market, serving individuals who have been inaccurately represented by traditional credit scoring systems. Plend's mission is to make loans accessible and affordable for everyone, regardless of their credit history.
The company has developed a unique product, The PLEND Score®, which is a bespoke application process that looks beyond traditional credit scores. Instead, it considers an individual's real spending habits and financial situation to determine their creditworthiness. This approach allows Plend to unlock the best rates on the market for its customers, thereby improving their financial position.
Plend's business model is centered around financial inclusion. By personalizing the loan process, the company aims to tackle financial exclusion in the UK. Plend makes money by offering loans at competitive rates to individuals who might otherwise struggle to access affordable credit due to inaccuracies in their credit records.
In summary, Plend is a game-changer in the lending market, offering a fair and personalized loan solution that caters to the needs of individuals who have been overlooked by traditional credit systems.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2019
- Headquarters
- London, United Kingdom
- Employees
- 26
- Open positions
- None listed
- Dealroom signal
- 87.0/100
- Industry
- Fintech
- Sub-industry
- Mortgages & Lending
- Sector
- Fintech, Consumer Lending, financial inclusion, uk is8 financial services
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBT✓Debt | Jul 2026 | $26M | — | Triple Point | ↗ |
| DEBT✓Debt | Aug 2023 | $0 | — | Varengold | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Plend is 16K monthly website visits, down 27.3% over the last three months. Plend's team grew 13% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed10 investors entered at this stage
Tomahawk.VC
NBS Ventures
Haatch
Ascension
Sivo Finance
Active Partners
Gary Dolman
Paul Rippon
DD Venture Capital
Velocity Capital
Series B and later2 investors entered at this stage
Varengold
Triple Point
Other known investors7 additional known investors
Emma Steele
Fred Soneya
Grow London
Jeremy Luzinda- JTJonathan Trimble
Realm Capital Ventures
Scott Weavers-Wright Obe
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Plend on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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